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Public Health Communication

Public Health Communication. Dan Reist Assistant Director (Knowledge Exchange). theories – models – strategies. Learning objective. Participants will have a better understanding of the role of communication in promoting public health. Communication Theory.

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Public Health Communication

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  1. Public Health Communication Dan Reist Assistant Director (Knowledge Exchange) theories – models – strategies

  2. Learning objective Participants will have a better understanding of the role of communication in promoting public health

  3. Communication Theory

  4. Health communication is the study and use of methods to inform and influence individual and community decisions that enhance health. Freimuth, VS & Quinn, SC (2004)

  5. Public health communication is the development, dissemination and evaluation of relevant, accurate, accessible and understandable health information communicated to and from intended audiences to advance the health of the public. Bernhardt, JM (2004)

  6. Biopsychosocial

  7. Biopsychosocial

  8. Biopsychosocial

  9. Social Ecosystem Adapted from Bauer et al., 2003

  10. Key ecological concepts Multiple levels of influence Reciprocal determinism

  11. Communication to enhance health? Individuals – awareness, knowledge, attitudes, self-efficacy, skills, commitment to change Organizations – carry messages, support action, make policy changes Communities – community norms, structural changes, public policy Society – social norms and values; physical, economic, cultural environments

  12. Some Communication Methods of Influence • Media literacy – increase audience capacity to deconstruct media messages • Media advocacy – change social and political environment by influencing media’s selection of topics and shaping the debate • Education entertainment – embed health promoting messages into entertainment and news • Direct instruction to intended audience NB: Multiple methods/channels increase impact

  13. Effective Health Communication

  14. Social Ecosystem Adapted from Bauer et al., 2003

  15. Thank you! Visit www.carbc.ca dreist@uvic.ca

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