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MITOMED PROJECT

MITOMED PROJECT. REGIONAL GAP AND SWOT ANALYSES – Review Session. Tuscany Region. MITOMED Second Meeting Girona, 15th January 2015. Information and Data collection. The data are available at the Regional

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MITOMED PROJECT

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  1. MITOMED PROJECT REGIONAL GAP AND SWOT ANALYSES – Review Session Tuscany Region MITOMED Second Meeting Girona, 15th January 2015

  2. Information and Data collection • The data are available at the • Regional • provincial (5 coastal Provinces in Tuscany: Leghorn, Pisa, Lucca, Grosseto and Massa Carrara) • and municipal level. • 2 different methodologies for data collection: On desk On field

  3. Collection of data from different statistical sources (Tuscan tourism observatories databases, regional and national official statistics…) We are doing, in cooperation with CNR, a research on M&Coastal tourism in Tuscany and in the MED basin in the most recent programming literature Structural funds/ROP 2014-2010, Territorial cooperation programme Italy-France Med Operational Programme 2007-2013 Smart specialization strategy Information and Data collection On desk

  4. Information and Data collection On field Tuscany Region has involved a number of coastal destinations in Mitomed activities (16 Municipalitiesout of 36) in order to obtain: • their feed-back / data on the selected indicators • the SWOT analyses of tourism in their territories • test 3 ETIS questionnaires (for DMO, citizens, enterprises) • collect GPs The first meeting was held on december 19, to date 7 municipalities have sent the information (Camaiore, Carrara, Livorno, Piombino, Rio nell'Elba, San Vincenzo,Viareggio) - (survey is on going)

  5. Information and Data collection On field About the ongoing distribution and collection of questionnaires • expected outputs: • 250 collected questionnaires for enterprises • 600 collected questionnaires for citizens • 12 collected questionnaires for DMO

  6. SWOT ANALYSIS of M&C destinations of Tuscany (initial findings) 1/2

  7. SWOT ANALYSIS of M&C destinations of Tuscany (initial findings) 1/2

  8. SWOT ANALYSIS of M&C destinations of Tuscany (initial findings) 2/2

  9. SWOT ANALYSIS of M&C destinations of Tuscany (initial findings) 2/2

  10. Indicators testing - GAP ANALYSIS: Initial findings /Knowledge

  11. Indicators testing - GAP ANALYSIS: Initial findings / Performance ….To be derived from SWOT analyses

  12. Regional good practices

  13. Comments The findings from the indicators testing, SWOT analyses, questionnaires and on desk work can all contribute to the GAP analysis and Action Plan. The involvement of the local stakeholder has proved to be an added value

  14. Thank you for your attention!! mitomed@regione.toscana.it

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