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YELLOW PAGE PRINT AND IYP STATISTICS- CRM ASSOC STUDY

On October 1 st ., 2012 The Trailways Corporation and New Dimension Marketing & Research entered into a Yellow Page Partnership Agreement. New Dimension M&R will lower costs and provide more services to Trailways Companies for their yellow page print and online advertising programs.

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YELLOW PAGE PRINT AND IYP STATISTICS- CRM ASSOC STUDY

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  1. On October 1st., 2012 The Trailways Corporation and New Dimension Marketing & Research entered into a Yellow Page Partnership Agreement. • New Dimension M&R will lower costs and provide more services to Trailways Companies for their yellow page print and online advertising programs.

  2. YELLOW PAGE PRINT AND IYP STATISTICS- CRM ASSOC STUDY • CRM Associates, an independent research firm published a metered ad study in 2011. • Yellow Page Print Advertising: Calls to Yellow Page Ads INCREASED 17% in 2011. • Yellow Page IYP Advertising: Calls to the internet yellow pages (such as YP.com) INCREASED 11% in 2011. • This is the third year in a row calls to Yellow Page Ads increased, showing it is still performing well.

  3. NEW DIMENSIONMARKETING & RESEARCH • NDM&R is located in Encinitas, CA. We have researched, designed and placed nationwide yellow page advertising since 1991. • NDM&R specializes in yellow page print and internet yellow pages ( IYP) advertising placement. We place all directories nationwide and Guarantee to Save you Money and Time with your programs. • Currently servicing over 80 Clients as a boutique advertising agency which allows for high client engagement, customer service & efficiency. • We recognize our customers have something extremely important to say. • Our mission is to make certain that your message is heard by your target audience.

  4. ADVANTAGES OF USING NDMR We negotiate strongly with the Yellow Page publishers to ensure you will receive the largest discounts and latest incentives. We provide a thorough review to ensure you are in the right directories with the right size and number of ads.

  5. We take an Objective Viewpoint with all Yellow Page Publishers and are not biased toward any particular one. • NDMR provides faster and easier placement with our centralized office staff. • NDMR provides expertise with artwork design, marketing support, demographic analysis and other important information.

  6. SAVE MONEY • We Pass a Portion of our Commission Back to You! • PRINT YELLOW PAGES • 3% for Monthly Payments • 5% for 1 Payment Upfront • Internet Yellow Pages (IYP) • YP.com/Superpages.com/Yellowbook.comDexKnows.com • 10% for Monthly Payments

  7. SAVE TIME • FINANCIAL MANAGEMENT SPREADSHEETS- We create a user friendly, customized Excel report to show your entire advertising program at a glance. • CUSTOMIZED MONTHLY BILLING INVOICES- We create invoices that are simple to read and understand. • One Contact and One Contract- We keep it simple, fast and efficient. You’ll deal with one experienced account manager to place your print and online ads with all publishers nationwide.

  8. Market Analysis We provide you with demographic analysis, including usage data, mapping, circulation statistics We use relevant data to identify appropriate target market and determine best appropriation of marketing funds

  9. We Track Your Advertising For You on Simple Excel Spreadsheets that include all media each quarter • Excel spreadsheets have been proven to save time and keep you organized • See all of your campaigns at a glance

  10. Trackable Results • Unique Call Tracking Telephone Numbers • Unique Tracking URLs

  11. OTHER IMPORTANT ITEMS • You will maintain your Same Seniority in the directories when NDM&R places the advertising. • You are still in complete control of the negotiating process. We will present all publisher offers to you for your review and approval. • Depending on your existing publisher discounts, we are often able to provide more effective programs (larger & additional ads) at no additional cost. • Payments are made directly to NDM&R at close date of directories. This helps us to provide the lowest pricing to our clients.

  12. Quality Ad Designs • Our Ad Designs Command Attention and Get More Calls • No Additional Charge for Artwork • We Will Develop Consistent, Effective Images to Promote and Enhance Your Brand • Concise –Engaging –Persuasive –Attention Getting

  13. Our advertising experience is unmatched and our commitment to our clients is unwavering. Our mission is to provide the Trailways Stockholder Companies, the most dynamic, cost effective and call–generating advertising program in the industry. We appreciate the opportunity to work with your company. Let us SHOW you RESULTS. Thank you! NEW DIMENSION MARKETING & RESEARCH

  14. For a Free Analysis of your print and internet yellow page program, please contact: • Mark Flanagan, National Sales Manager • 1-800-315-3057 Ext-12 • m.flanagan@ndmr.com • www.ndmr.com

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