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NIKE+ JUST DO IT. By: Timmy De Bow. STARTED FROM THE BOTTOM. Original emphasis only on footwear Constantly experimenting with new technology Results of research promising Smart Shoe Start of something good. MUST BE THE MONEY. Nike’s engineers continued to develop new products

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NIKE+ JUST DO IT.

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NIKE+JUST DO IT.

By: Timmy De Bow


STARTED FROM THE BOTTOM

  • Original emphasis only on footwear

  • Constantly experimenting with new technology

  • Results of research

    • promising

  • Smart Shoe

    • Start of something good


MUST BE THE MONEY

  • Nike’s engineers continued to develop new products

  • CEO Mark Parker contacted close friend and CEO Steve Jobs

  • Both saw the connection between running and music and wanted to used this connection to create a new community

  • Target Market initially casual runners, not experts

  • Goal: Increase the number of runners/iTunes users

  • Effect: Increase the number of miles run/ songs sold

  • Result: increase in revenue


GROWTH

NIKE+ is BORN

  • Nike researchers developed Nike+

  • It was a collaboration between Nike and Apple

  • Originally a simple sensor and iPod kit that contained:

    • iPod

    • Wireless chip

    • Nike shoes to put chip in

    • iTunes membership

  • The kit would store information such as time, distance, pace, and calories burned

-Nike+ continued to expand

-Sportband Kit

-Eliminated the need for an external receiver -No longer need an iPod

-5 million users


PRICING


TECHNOLOGY!

  • Nike+ FuelBand

    • Accelerometer

    • Watch

  • Partnership with Microsoft and Kinect Training

  • Nike+ Basketball

    • HyperDunk+


Work Cited

  • Gallo, Carmine. "Steve Jobs: Get Rid of the Crappy Stuff." Forbes. Forbes Magazine, 16 May 2011. Web. 16 Apr. 2013.

  • "Nike+ FuelBand." Nike.com/us. Nike, Inc., n.d. Web. <http://www.nike.com/us/en_us/c/nikeplus-fuelband>.

  • "Nike Kinect Training." Marketplace.xbox.com. Microsoft, n.d. Web. <http://marketplace.xbox.com/en-US/Product/Nike-Kinect-Training>.

  • "NIKE RUNNING APP." Nike. N.p., n.d. Web. 16 Apr. 2013. <http://nikeplus.nike.com/plus/products/gps_app>.

  • "NIKE SPORTWATCH GPS." Nike. N.p., n.d. Web. 16 Apr. 2013. <http://nikeplus.nike.com/plus/products/sport_watch>.

  • "Nike Unveils Nike+ Basketball and Training Technology." HypeBeast. 101 Media Lab Limited, 2012. Web. <http://hypebeast.com/2012/2/nike-unveils-nike-basketball-and-training-technology>.


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