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NIKE

NIKE. Mission Statement: To bring inspiration and innovation to every athlete* in the world . *“ If you have a body, you are an athlete.”. History. One of the only two Fortune 500 companies headquartered in Oregon For 2012 revenues exceed $24.1 billion

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NIKE

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  1. NIKE Mission Statement: To bring inspiration and innovation to every athlete* in the world. *“If you have a body, you are an athlete.”

  2. History • One of the only two Fortune 500 companies headquartered in Oregon • For 2012 • revenues exceed $24.1 billion • Employed more than 44,000 people worldwide • The Name!! • --- brand value alone worthies $10.7 billion • --- most valuable brand among sports business

  3. Store Layout Similar experience in every store Rio de Janeiro, Brazil

  4. Store Layout • Employees with passion/helpful • --- professional stuff, you may need help

  5. Store Layout • Bright, clear, well labeled

  6. Good At Using aspirational groups • http://www.youtube.com/watch?v=lZA-57h64kE • Wearing NIKE makes you a SUPER STAR!

  7. Financials • Period ending May 31st 2013 • Total Revenue=25.313 Billion • Gross Income=10.93 Billion • Stock Price= $75.07, close on 2/17/14

  8. Strengths • Strong global brand • “Swoosh” instantly recognizable • Well known athletes endorse Nike • Nike has managed to find ways to innovate their products and to provide a range for various different price points to cater for different demographics • Strong research and development • Nike doesn’t own any factories

  9. Weaknesses • Because the brand is so strong, the company can be seen as exploitative and greedy • Expensive supply chain • Price sensitive • retailers push for a lower wholesale price in order to keep lower prices for their customers, which lowers profits for nike

  10. Opportunities • Technology advancements (Fuel bands along with xbox Kinect) • Streamline the naming of some products so customers know the difference (example: just within the Nike Free category, there is Freerun 3.0, Freerun 5.0, Freerun+ 2ID, FlyKnit, FlyKnit Lunar1 +ID subcategories) • Being a “fashion brand” rather than a “sport brand” • Expanding more into emerging markets • Global marketing opportunities such as sponsoring the World Cup or the Olympics

  11. Threats • Competitive market • Consumers want deals • Currency fluctuations; overseas profits can turn into a loss • Problems with factories in underdeveloped locations (bad working condition, poor pay)

  12. SOURCES • http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897 • http://en.wikipedia.org/wiki/Nike,_Inc. • http://www.youtube.com/watch?v=lZA-57h64kE • http://www.google.com/finance?q=NYSE%3ANKE&fstype=ii&ei=6KgCU8ClMtOziAKHKQ • http://techanalysisblogger.wordpress.com/2013/09/19/nike-swot-analysis/ • http://www.marketingteacher.com/swot/nike-swot.html • http://blog.joinsessions.com/wp-content/uploads/2013/08/Nike-%2B-FuelBand-2.jpg • https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSnqFGe2ZcqW1ivKek0VinMr2C1Q31D3O6LlS5Wc3I-eQsHdoC8pw • http://1.bp.blogspot.com/_M_OP_SYO_2Y/SqBJ-MmCp4I/AAAAAAAAADA/Hz4pj8odLKs/s1600/nike%2Bvs%2Badidas.jpg • http://nikeinc.com/news/nike-opens-its-first-brand-experience-store-in-latin-america

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