Channel Overview. “ History is a pact between the dead, the living and the yet unborn.” Edmund Burke. Brand Vision. HISTORY is yesterday , today and tomorrow . It helps us look back and ask How?, look around us and ask Why?, and look forward and ask What if?
We don’t look to History for the right answers, but for the right questions.
We believe history is alive and kicking, infusing everything around us.
When people watch History they discover something new.
We’re interested in the real experiences of real people, not just kings and queens. And we’re fun to watch.
TYPE :Our Audience
HISTORY speaks and listens to its audience. We know why consumers come to the brand, the content they want and what it takes to attract new ones.
Source: European Viewer Comparison, (UK, Spain and Germany): KMR and TGI Study Oct 08 – Base: MCHH/Cable Viewership: Last 7 Days./ TNS/BARB, Dayparts Analysis Sept-Nov 08, Multichannel homes, Base: Adult ts / TNS/Skyview, Sept-Nov08, Base: All Individuals
we look at history in the traditional form of the past
we look at how history informs where we are today and how what’s going on today relates to history
we look into the future and how history gives us clues to where we are going
gives us the ability to work in different genres while bringing an epic scope and an innovative, entertaining and eye-opening perspective to history.
Educational Outreach: HISTORY Classroom
HISTORY Classroom is a year-round educational initiative that brings history to life for students in the classroom and is a great way to connect communities, schools, and families to the HISTORY brand.
HISTORY Classroom airs throughout the year as a hour-long, early morning, commercial-free, programming block that educators can replay during the school day
HISTORY programs can be chosen by a local teacher or consultant from existing channel inventory and scheduled according to the classroom curriculum
Study guides developed for each program by a local teacher or consultant can be posted for download on the HISTORY website
HISTORY Classroom allows educators to further engage their students in the classroom and showcase specific topics in a exciting way
It provides a very strong community outreach opportunity for distribution platforms
Take A Veteran To School Day is a non-partisan HISTORY initiative that works to link veterans of all ages with young people in schools and communities by supplying schools with resources and materials to host events that allow veterans to share their stories, while providing a valuable learning experience to students
Study guides, lesson plans, how-to guides, and other materials for educators are developed so they can host a Take A Vet to School Day event
Partner with schools, community organizations, and cable affiliates to help promote the initiative
HISTORY produces engaging, award-winning digital content that has helped to evolve the brand beyond the linear channel
Reserve your legacy.
myHISTORY allows HISTORY viewers to share their own personal stories
Aspiring film-makers create a short film around their personal history and upload it on myHISTORY.com with the winning film showcased on HISTORY
myHISTORY strengthens the relationship between HISTORY and its audience by giving viewers a chance to see their story on HISTORY’S website and the channel
Viewers can post, vote and share with their friends their favorite films online, creating an community of like-minded, myHISTORY storytellers
Viewers become a part of history as they actively share each others’ past, securing a place for their history in the future