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Google Smart Shopping: Why is it Special and How to Use it To Your Advantage

Google Smart Shopping can be daunting for some due to very little information available online. To understand how it works, it is important for you to learn what makes it different and how it can influence your businessu2019s performance. Without further ado, letu2019s dive right in.

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Google Smart Shopping: Why is it Special and How to Use it To Your Advantage

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  1. Google Smart Shopping: Why is it Special and How to Use it To Your Advantage Google Smart Shopping can be daunting for some due to very little information available online. To understand how it works, it is important for you to learn what makes it different and how it can influence your business’s performance. Without further ado, let’s dive right in. What exactly is Smart Shopping? Google’s Smart Shopping is a Pay-Per-Click (PPC) product that incorporates machine learning and product listing ads. It doesn’t just rely on the user’s query and location but also some other factors that are relevant to the product. This information is then used to decide whether an impression should be shown or the best product. Smart shopping gives advertisers access to lower CPCs and adds product-based display prospecting and remarketing in shopping campaigns. What makes it different? Here are some of the differences between Smart Shopping and Standard Shopping: 1. tROAS bidding Smart Shopping uses tROAS bidding. The CPC is not set but is shown in the results. Instead of max CPC, the business sets a target Return on Ad Spend (tROAS). 2. Single Ad Group There is only one ad group for each campaign on Google Smart Shopping. This should be kept in mind when planning a restructure or balancing Aggregation or spend control. 3. Display Prospecting & Dynamic Remarketing Standard Shopping shows a shopping tile in the search results, the only place where these ads show. However, Smart Shopping shows product-based Display Prospecting and Dynamic Remarketing in campaigns.

  2. 4. Search Terms The downside of Smart Shopping is that it doesn’t let you access the Search Terms for campaigns and reduces the ability to add relevant keywords in ads. However, this feature can be ignored in front of its effectiveness. Google Smart Shopping may not be as free to control as Standard Shopping, but it is a reliable way of sharing ads across more Google interfaces. It also makes managing ads easier by automatic bidding. However, it still requires some expert knowledge to fully take advantage of this feature. If you’re in search of an SEO agency in the UAE to enhance your digital experience, Viewy Digital is the perfect choice to make. We offer a variety of services, including search engine optimization, to help your business perform better online.

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