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Why is Google easy to use?. Why is Google easy to use?. Huge database  billions of records “AND” default full-text searchable Good is good enough Ranking algorithm. Google Ranking Algorithm. Keyword location  title, headings, domain name Keyword density

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Slide1 l.jpg

Why is Google

easy to use?


Why is google easy to use l.jpg
Why is Google easy to use?

Huge database  billions of records

“AND” default

full-text searchable

Good is good enough

Ranking algorithm


Google ranking algorithm l.jpg
Google Ranking Algorithm

Keyword location  title, headings, domain name

Keyword density

Quality of linking sites

Site traffic

“Freshness”

Age

Stability

US Pat. Appl. 20050071741


Google search tips l.jpg
Google Search Tips

Default is “AND”

Too much?  add words

Too little?  drop words

Not quite right?  try different words

“Quotes” for exact match

Tips:

site:nasa.gov

link:http://webbook.nist.gov/chemistry/


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