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Transport Graphics ReAwakening Overview

Transport Graphics ReAwakening Overview. August 5, 2009. Table of Contents. Page Topic. Situation Analysis Observations Insights From The Past Taking Care of Business New Targets Energy Shift Easy Button Pricing Model Focusing The Business Next Steps Next Meeting.

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Transport Graphics ReAwakening Overview

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  1. Transport GraphicsReAwakening Overview • August 5, 2009

  2. Table of Contents Page Topic • Situation Analysis • Observations • Insights From The Past • Taking Care of Business • New Targets • Energy Shift • Easy Button • Pricing Model • Focusing The Business • Next Steps • Next Meeting

  3. Situation Analysis The state of Transport Graphics affairs is now in dire conditions. Market share has been drastically reduced in part because of sector splintering from franchise based sign shops. Sales figures have deteriorated to record lows because of both interior and exterior forces. Transport Graphics must shift its business practices or face extinction. ReView. ReTool. ReAwake.

  4. Observations Almost 50% of Transport Graphics Revenue Comes from only 11% of its Client Roster

  5. Insights From The Past In a 2006 presentation Kendall Kreative recognized that the best client targets were those that had a need to utilize all or most of Transport Graphics Products After review of the current “repeat” clients this observation still holds true.

  6. Taking Care Of Business • Objectives • Increase Sales Revenues by 50% over 6 months • Implement new sales strategy to sustain double digit growth for the year ahead • Strategy • Insure clients that have shown a pattern of repeat business are being serviced • Tactics • Commit to a deeper investment of idea generation to growing the client business utilizing Transport Graphics products and services • Diversify with-in the departments of those companies to secure new relationships that will stabilize the account from any untimely personnel departures • A Culture shift with-in Transport Graphics • Timeline • TBD

  7. New Targets • Objectives • Increase Sales Revenues by 50% over 6 months • Implement new sales strategy to sustain double digit growth for the year ahead • Strategy • Recognize potential new targets in Southwest Missouri that possess a need for all or most of Transport Graphics products • Tactics • Brainstorm list of larger business in the region that fall with-in specific predetermined categories • Analyze a list of businesses in the region from outside sources i.e. business journals • Develop top 10 and nifty 50 list to drive new business development efforts for the company • Database any warm contacts with-in those recognized companies • Timeline • TBD

  8. Energy Shift • Objectives • Increase Sales Revenues by 50% over 6 months • Implement new sales strategy to sustain double digit growth for the year ahead • Strategy • Give sales force more time on the ground and less time estimating, writing job orders, and art directing • Tactics • Investigate shifting responsibilities to a project manager/estimator • Review the internal structure of the General Contractor and Printing Business for practical application • Timeline • TBD

  9. Easy Button • Objectives • Increase Sales Revenues by 50% over 6 months • Implement new sales strategy to sustain double digit growth for the year ahead • Strategy • Simplify the business for both the sales team and the client • Tactics • Review and Organize offerings • Determine “good enough” in the product lines • Limit the amount of decisions to be made • Simplify and revise internal routing documents • Timeline • TBD

  10. Pricing Model • Objectives • Increase Sales Revenues by 50% over 6 months • Implement new sales strategy to sustain double digit growth for the year ahead • Strategy • Create a hybrid menu format that equates to less selling and more order taking • Tactics • Quarterly Pricing Booklet for Regular Clients • Set menu items in store • Custom quotes available on request • Timeline • TBD

  11. Focusing the Business • Objectives • Increase Sales Revenues by 50% over 6 months • Implement new sales strategy to sustain double digit growth for the year ahead • Strategy • Refocus the business back to its roots…be great at something and promote the hell out of it. • Tactics • Vehicles, Signs, Banners, Environments, Large Format, Printing, Installation • Form strategic partnerships to divert other services - take a referral commission • Timeline • TBD

  12. Next Steps • Determine feasibility • Determine timeline for implementation

  13. Next Meeting • Topics • Warming Targets • Promotions • Sales Tools • New Hires

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