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New Media Marketing (BM0387)

New Media Marketing (BM0387). Sheena Too (083949Z) Carolyn Chong (084218L). What is NailDelour ?. : With a passion for nail polish/ nail art designs Blog Shop is officially up on 19 th Dec 2010 Targeted at the teens & nail art enthusiast

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New Media Marketing (BM0387)

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  1. New Media Marketing (BM0387) Sheena Too (083949Z) Carolyn Chong (084218L)

  2. What is NailDelour? : With a passion for nail polish/ nail art designs • Blog Shop is officially up on 19th Dec 2010 • Targeted at the teens & nail art enthusiast • Blog Shop product offerings: • Nail polish • Nail Art Accessories

  3. NailDelour’s Big Idea • Letting one try out different styles to bring out different sides of an individual through the use of nail polish/nail art designs • Collection of nail polish/nail art designs to make your hands/feets look beautiful and fashionable, updated on a weekly basis (every weekends) whilst each collection focus on a different style  • Tagline of “Colour Your Style”

  4. Tools Used • Traditional Tools • New Media Tools

  5. Tools Used • Traditional Tools: - Flyers to create awareness for blog shop

  6. Tools Used 2. New Media Tools:

  7. Tools Used Purpose of new media tools: • Get quick updates from NailDelour • Redirect traffic from fan sites to Blog Shop

  8. To entice readers/cust to follow us

  9. Blog Shop’s URL to redirect traffic

  10. Blog Shop’s URL to redirect traffic

  11. To allow reader/customers to share it on FaceBook/Twitter

  12. Twitter updates has are provided on the blog site

  13. Extending out • Nail Care Tips • Style Guide • Funshare • Celebs Lookout

  14. Extending out 1. Nail Care Tips • Interesting facts to maintaining healthy nails

  15. Extending out 2. Style Guide • Step-by-step instruction • Paint and design nails

  16. Extending out 3. FunShare • Boost talents and share nail related stuffs • Act as a platform to learn and share

  17. Nails done by our viewer

  18. Extending out Evidence of a Happy Viewer

  19. Extending out 4. Celebs Lookout • Look up to celebs as style icon and tend to be influenced by their style and behavior • Interested and check our blog

  20. Extending out Stats of “celebs lookout” & “Funshare” a week after its launch Ranked in as 2nd & 3rd most viewed page for that week

  21. Extending out Stats of “celebs lookout” & “Funshare” a week after its launch Celebs Lookout ranked in as 4th most viewed page for all time stats

  22. Driving Traffic Promotion • Sharing anything relating to NailDelour on FB, Twitter or blog • Take a snapshot • Email to naildelour@gmail.com to get 20% off Purpose of promotion share anything related to NailDelour Create more awareness for NailDelour Lead to an increase in traffic

  23. Driving Traffic Contest (Future Use) • Encourage D.I.Y nails and share to others • How the Contest works? • Upload a nail art design on FB with captions: • “contest”- (your nail art design name) • Tag NailDelour • Top 3 nail art design will be awarded

  24. Experience Gained • Not about selling, posting and waiting for purchases • Ways to reach customers using various tools E.g. Teen who loves nail art • FB is a good platform • Demographics of FB & Twitter mostly made up of Teens

  25. Experience Gained • Aim: Promote blog shop using new media/ traditional tools • Treat customers well and with respect • E.g. Winston Pang • Making exceptions • Happy customers = positive WOM • Indirectly promote blog shop

  26. Experience Gained

  27. Stats of visitors to our Blog

  28. Stats of visitors to our Blog

  29. Conclusion • Gained traffic because: • Appropriate tools used • Provide not only products but services • Improvements needed: • Constantly keep a lookout for latest nail trends • Leave greater impressions

  30. Blog Shop’s URL http://www.naildelour.blogspot.com

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