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New Media Marketing ICA 1: New Media Marketing Campaign (Failures)

New Media Marketing ICA 1: New Media Marketing Campaign (Failures). Name: Alvin Wong Soo Hou Admin no.: 083062Y MK0804. Case Study V.S. . How successful is Old Spice Social Media Campaign?. Why compare CISCO with Old Spice?. Example of CISCO’s Interaction videos….

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New Media Marketing ICA 1: New Media Marketing Campaign (Failures)

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  1. New Media Marketing ICA 1: New Media Marketing Campaign (Failures) Name: Alvin Wong SooHou Admin no.: 083062Y MK0804

  2. Case Study V.S.

  3. How successful is Old Spice Social Media Campaign?

  4. Why compare CISCO with Old Spice?

  5. Example of CISCO’s Interaction videos…

  6. CISCO interaction campaign

  7. http://www.youtube.com/user/OldSpice#p/c/484F058C3EAF7FA6 http://www.youtube.com/user/CiscoSP360

  8. http://twitter.com/ciscosystems http://twitter.com/oldspice

  9. http://www.facebook.com/Cisco#!/Cisco?v=wall

  10. http://www.facebook.com/OldSpice

  11. 7 Reason why CISCO FAILED 1. Isn’t useful or entertaining enough

  12. 7 Reason why CISCO FAILED 2. Doesn’t leverage the power of communities, individuals’ social graphs and/or social sharing

  13. 7 Reason why CISCO FAILED 3. Misses opportunity to present and/or mention Cisco’s brand and/or product.

  14. 7 Reason why CISCO FAILED 4. Doesn’t resonate or interact with Cisco’s target market or its influencers.

  15. 7 Reason why CISCO FAILED 5. Doesn’t enhance Cisco’s brand or sales.

  16. 7 Reason why CISCO FAILED 6. Underestimates Cisco’s spokesman’s importance

  17. 7 Reason why CISCO FAILED 7. Doesn’t utilize other social media platforms to cross promote the campaign.

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