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Value Webs

Value Webs. The material provided in this section is part of the one presented in the course: “Building an e-business Strategy” Harvard business school Publishing CONSIST www.consist.com. How Value Webs Are Crafted. How Value Webs Are Crafted. How Value Webs Are Crafted.

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Value Webs

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  1. Value Webs The material provided in this section is part of the one presented in the course: “Building an e-business Strategy” Harvard business school Publishing CONSIST www.consist.com

  2. How Value Webs Are Crafted

  3. How Value Webs Are Crafted

  4. How Value Webs Are Crafted Steven AldrichSteven Aldrich founded QuickenInsurance in 1995, one month after he received his MBA from Stanford Graduate School of Business. He had knowledge of the insurance industry from his work as an insurance analyst at Deutsche Bank Alex Brown before entering business school. He had also spent the summer between his first and second year at school working for McKinsey & Co. on a project for a financial services company that was exploring the viability of electronic distribution channels. Aldrich served as general manager of QuickenInsurance until the fall of 1999, when he was promoted to general manager of Quicken.com.

  5. How Value Webs Are Crafted Scott CookScott Cook founded Intuit with his friend Tom Proulx in 1983 and currently serves as the Chairman of the Executive Committee of the Board. He was Intuit's President and CEO from 1983 to 1994. Cook is widely regarded as one of the leading information age entrepreneurs, and Intuit is frequently cited as an example of a high performance organization. Why the accolades? Consider this: The company's entry product, Quicken, used to be a software product sold to consumers in retail outlets. Quicken now forms the basis of an entire product line that consumers and small businesses can use both online and offline. The company is also one of a small number of pre-Internet companies that have successfully established strong Internet brands. Finally, Scott Cook has gained a reputation as a spokesperson for the importance of customer experience as the key driver of business design.

  6. How Value Webs Are Crafted Value webs can be created inside a business or outside with the community.

  7. How Value Webs Are Crafted

  8. How Value Webs Are Crafted • Crafting a Value Web Inside a Business • In 1996, QuickenInsurance is acquired by Quicken.com. It's initial model is an information aggregator. Consumers can compare quotes and fill out applications that are sent to insurance carriers and then to insurance agents. It generates revenue through referral fees and advertising. • From '96 to '98, QuickenInsurance enhances its service with side-by-side comparisons of features, deeper educational content, calculators to quantify insurance needs, and improved performance and ease of use. • In 1998, QuickenInsurance expands from life insurance to auto and home insurance. • In late 1998, it begins to sell insurance policies and extends its business model to become a marketplace. This adds a new revenue stream — transaction fees for insurance sales.

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