A new concept for franchisee recruitment
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A new concept for franchisee recruitment. Pre-event. We will ask you a series of questions…. What profile of franchisee are you recruiting? What is the minimum liquid capital required? Which territories you wish to fill?. Pre-event.

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Presentation Transcript

We will ask you a series of questions

Pre-event

We will ask you a series of questions…

  • What profile of franchisee are you recruiting?

  • What is the minimum liquid capital required?

  • Which territories you wish to fill?


We will run your requirements through our extensive database which we collect from

Pre-event

We will run your requirements through our extensive database which we collect from:

  • All past VMG Franchise Exhibitions – specifically in the last 6 months: The National Franchise Exhibition Autumn 2011, The National Franchise Exhibition Spring 2012, The British & International Franchise Exhibition 2012, The British Franchise Exhibition 2012

  • FranchiseInfo.co.uk

  • FranMail

  • BusinessFranchise.com

  • Business Franchise newsletters

  • Franchise Opportunities Live marketing campaign


Pre-event

Those that “match” your requirements will be contacted by our dedicated in-house telemarketing team to:

  • Pre-qualify their interest in franchising

  • Identify whether they ‘fit’ with your organisation

  • Check they have the capital to invest

  • Check they are ready to commit

  • Establish which territories are of interest

  • Book meetings with you over the two days of Franchise Opportunities Live


How will the event be marketed

Pre-event

How will the event be marketed?

  • Wide range of media

  • An integration of new channels with traditional media

  • Big-budget national, local and trade media campaign


Serious investors who book multiple meetings will

Pre-event

Serious investors who book multiple meetings will:

  • Be provided with a personalised schedule of meetings before they arrive

  • Be offered free accommodation in the Radisson Edwardian Heathrow

  • Have the opportunity to network with you in a free ‘ice breaker’ on the Friday evening



As part of your package you will be given

Onsite

As part of your package you will be given:

  • 3x3m meeting pod with back wall, name board, poseur table, 2 stools, meeting table and 3 chairs



As with all venture marketing group events there will be a number of visitor features including

Onsite

As with all Venture Marketing Group events there will be a number of visitor features including:

  • The conference programme including the exclusive bfa panel seminars

  • The Franchisee Panel

  • The Business Plan Clinic


As part of your package you will be given1

Onsite

As part of your package you will be given:

  • A schedule of meetings booked over the two days including:

    • Profile of potential franchisees booked into meetings (including photo)

    • A franchise PA who will manage your meetings


As part of your package you will be given2

Onsite

As part of your package you will be given:

  • The opportunity to book heavily discounted packages at the Radisson Edwardian including:

    • Breakfast

    • Access to spa facilities and gym



As part of your package you will be given3

Onsite

As part of your package you will be given:

  • The opportunity to network with serious investors in an ‘ice-breaker’ on the Friday night



To take part in this innovative event contact a member of the VMG Franchise Team on:+44 (0)20 8394 5207oremail: [email protected]


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