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Franchisee DeCK

Franchisee DeCK. Baskin Robbins International.

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Franchisee DeCK

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  1. Franchisee DeCK

  2. Baskin Robbins International Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953, from the merging of their respective ice cream parlours, in Glendale, California. Headquartered in Canton, Mass, Baskin-Robbins is part of the Dunkin’ Brands. Baskin Robbins is a premier quick service restaurant franchisor. With more than 12,000 points of distribution in over 50 countries, 7000+ stores around the globe and approximately 150 years of combined history and annual revenues of over $100 Million. Since its inception Baskin Robbins has introduced more than 1,000 Flavors and has 31 running Flavors, with the punch line of one Flavor for each day.

  3. Graviss Group The GRAVISS GROUP was founded in 1945. The brands that currently form part of the GRAVISS GROUP are HotelInterContinental Marine Drive Mumbai, Mayfair Banquets, Baskin Robbins, Rich's, Kwality Ice Creams Middle East, 6th Street Yogurt, Meats & More. Graviss has newly acquired Zaffran and Buckets & Tuckets. The Group directly employs in excess of 800 people across all the regions in India as well as in the Middle East.

  4. Baskin robbins - India • Entered India in 1993 through a JV with the Ghai Group. • Currently one of the largest food retail chains in India. • Now present in 150 Cities / Towns with 500 + stores. • 1st Manufacturing plant outside North America opened in Pune . • The company has a dedicated team of people well trained in the hospitality industry. • World’s most loved Ice Cream Brand.

  5. Business Baskin Robbins has 4 Channels of Sales Stores Food Services Modern Trade International

  6. Baskin Robbins has franchisee model outlets. It has stores in Malls, Multiplexes and also has stand alone stores across the country. Baskin Robbins has parlors in over 150 cities across India which includes tier A and B cities. Baskin Robbins has over 500 ice cream stores across India. Sales through ice cream parlors comprises 50% of its business. Stores Food Service indicates HoReCa – Hospitality, Restaurants & Catering . Its patron’s hotels include The Taj group of Hotels, The Oberoi Group, The ITC Group, The Inter Continental Hotels, The Hyatt Group among other. In addition it has a pan Indian presence in fine dining restaurant and banquets and has always maintained partner exclusivity. Food Services

  7. Modern Trade Baskin Robbins Stockist include top retails such as Future Group, Spencer Retail, Reliance Retail, Metro Cash and Carry, Shoprite, Hypercity, Fucom, Dmart, Star Bazaar to name a few. At present it has 9 pre packed flavours, namely Chocolate, Vanilla, Strawberry, Gold Medal Ribbon, Coffee Almond Fudge, Bavarian Chocolate, Black Current, Very Berry Strawbery and Honey Nut Crunch. These are conveniently packed in 500ml and 1 litre packs and sold through Super Markets & Hyper markets. International Baskin Robbins supplies to all SAARC countries, namely Maldives, Mauritius, Sri Lanka, Nepal, Bangladesh, and Seychelles with stores opened in Sri Lanka, Nepal & Bangladesh. It excludes Pakistan.

  8. BR India..Strong Capability to Drive Expansion • Currently BR is the 3rd largest food retail chain in India • The company has a dedicated team of people well trained in the hospitality industry. • Network of well-resourced, committed franchise partners • Distribution and supply chain in place

  9. Baskin Robbins - products

  10. BR Parlour

  11. BR Parlour

  12. BR Parlour

  13. The best of ice creams can only be bettered with outstanding CUSTOMER SERVICE. The Baskin­ Robbins unique services include: • Dedicated teams across regions, to reach you when you need us • High demand fill rates to ensure quick stock turn around for you • Ongoing consumer activation programmes for higher selling of stocks • All of this simply translates to happier customers and higher sales. So, step into the Baskin-Robbins world of happiness and discover a sweet way to cash-in.

  14. OUR ASSETS • Globally trusted brand • A good understanding of the Indian retail market • Networks at all levels • We recently won the Coca Coal Golden Spoon Award for “IMAGES Most Admired Food Service Chain Of The Year: Ice-cream & Dessert Parlours” for the year 2013”. • OUR AUDIENCES • Present in over 150 cities across 500+ • outlets in India • We engaged with over 7 million people • online through our digital platforms. • We attract 435,855 unique visitors • to our website in a month. • We attract over 35 Lakh customers per • month to our stores only.

  15. Business Model

  16. Approximate P&L Expenses of a Franchise Model • Food & Packaging – 50 - 52% • Real Estate – 10 - 12% • Manpower – 7 - 8% • Electricity – 4 - 5% • Other Expenses – 3 – 5% • Operating Profit – 18 - 26%

  17. Thank You

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