Alternate digital content distribution for the last mile
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Alternate Digital Content Distribution for the Last Mile. Mark Fratrik, Ph.D. Vice President BIA Financial Network Broadband Wireless Forum San Francisco, CA February 21, 2001. Agenda. Who is SpectraRep? Bandwidth capacity challenged.

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Alternate digital content distribution for the last mile

Alternate Digital Content Distribution for the Last Mile

Mark Fratrik, Ph.D.

Vice President

BIA Financial Network

Broadband Wireless Forum

San Francisco, CA

February 21, 2001


Agenda

Agenda

  • Who is SpectraRep?

  • Bandwidth capacity challenged.

  • Bandwidth Demand is growing but supply is not keeping up.

  • DTV and satellite datacasting advantages and case studies.

  • The digital television roll-out in the U.S.

  • Benefits of DTV datacasting.

  • Summary


Alternate digital content distribution for the last mile

In Conjunction with

  • Leading Valuation Firm in Broadcasting & Telecom

  • Premier Industry Research Publisher

  • Established Communications Investment Advisor


Who is spectrarep

Who is SpectraRep?


Alternate digital content distribution for the last mile

’s Mission

We live in a world in which consumer and

enterprise demand for last mile bandwidth

will continue to exceed supply.

Our mission is to be a leading developer and provider of innovative and cost-effective digital content distribution solutions for businesses and consumers, using bandwidth provided via satellite and television.


Alternate digital content distribution for the last mile

  • DTV and Satellite IP Datacasting

  • Services company

  • Broadband, wireless, multicast, last mile to the customer

  • Scalable solutions

  • Solutions designed around customer requirements

  • Open partnerships

  • The SpaceConnection, Inc.


Alternate digital content distribution for the last mile

Programming-related satellite transmission services

Satellite space segment on a contractual, recurring, and occasional basis

C-Band and Ku-Band satellite transmissions,

analog and digital

fixed and transportable uplinks

TVRO downlinks and terrestrial facilities

domestic and international distribution

One of the largest inventories of C-Band and Ku-Band transponders worldwide for video, audio, data and internet services.

ABC, CBS, FOX, NBC, PBS); cable programmers (e.g., CNN, HBO, MTV)

Transmission services for events such as: The Super Bowl, World Series, Winter and Summer Olympics, World Cup Soccer Matches, Space Shuttle Launches, among the tens of thousands of events arranged each year.


The internet is bandwidth challenged

The Internet is bandwidth challenged.


Alternate digital content distribution for the last mile

“The demand for bandwidth grows 100 times faster than we can deliver it.”


Bandwidth supply not pacing demand

Bandwidth supply not pacing demand.

  • Bandwidth being rolled out at frantic pace, but uses growing faster.

  • Internet backbone having trouble scaling to broadband use by mass user base.

  • Broadband suppliers starting to use private high capacity networks.

  • Bandwidth limitations affecting offerings.

    • Streaming media offerings strained to serve “flash events”

    • For each broadband user, 50 narrowband users

    • Last mile broadband an issue

  • Broadband cable service designed to serve 10,000 user base, serve 5-10% of this base.


Customer need segments

Customer Need Segments


Connectivity options

Connectivity Options


Pros and cons of services

Pros and Cons of Services

Source: Adapted from Deutsche Banc Alex Brown, January 28, 2000


Market supply segments

Market Supply Segments

DTV

MMDS

LMDS

UHF

Wireless

Cellular

PCS

DTH

ISM

Hybrid Network Deployments

DSL

Cable

Wired

Dial-up phone

T-1

Narrowband

Broadband


Alternate digital content distribution for the last mile

Point-to-Multipoint Scale Advantages

Wireless added value

Wireless 1-to-Many

Wired or Wireless 1-to-1


Broadcasting is push from video to data

Broadcasting is Push from Video to Data


Dtv datacasting pros cons

DTV Datacasting Pros & Cons


Alternate digital content distribution for the last mile

DTV Datacasting Benefits

  • Wireless Broadband

  • Local, Regional, Nationwide

  • Last mile solution

  • One-to-many economies

  • Scalable infrastructure

  • Does not require cellular-like build out

  • Significant through-put up to 15+ Mbps

  • Security, encryption, conditional access

01100101110110110

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Alternate digital content distribution for the last mile

Satellite Data

Distribution Advantages

  • National coverage

  • Substantial capacity available in non-peak periods

  • Satellite receive infrastructure in place or easily installed

  • Network is flexible

  • Digital technology handles video, audio and data


Spectrarep digital content alternate distribution network

SpectraRep Digital Content Alternate Distribution Network


Alternate digital content distribution for the last mile

Satellite Backbone to DTV

Satellite

Satellite dish

Satellite dish

DTV Tower

Satellite Direct to Customer

DTV to Customer

Satellite

Satellite dish

Satellite dish

First

Mile

Preparation

Acquisition

DTV Tower

Content

Satellite to the Edge

Satellite

ISP or

Satellite dish

Satellite dish

Cable System

Internet

SpectraRep

Designs the Solutions,

Assembles and Manages

the Alliance for

Digital Content

Delivery

Optional

Return Path


Case studies

Case Studies

  • NATPE 2001

    • National Association of Television & Program Executives

  • Northern Virginia Technology Council

    • “Titans of Technology” keynote address by Dan Akerson, XO Communications


Alternate digital content distribution for the last mile

  • January 2001

  • Live streaming video

  • DTV datacast at 512 kbps

  • Simultaneous HDTV

  • Technology Partners

    • Sun Microsystems Real Networks

    • Triveni Digital

    • KLAS-DT


Alternate digital content distribution for the last mile

  • February 22, 2001

  • “Titans of Technology”

    • Keynote speech by Dan Akerson, XO Communications

    • Hilton McLean, Tysons Corner, VA

  • Technology Partners

    • Streampipe.com

    • Wavexpress

    • WETA-DT

    • NJN Public Television

    • EFX Media Services


Alternate digital content distribution for the last mile

Real Format

Encoder

100 + 500 Kbps

Stream

Server

WETA

NJN

Wavexpress

Receiver

Wavexpress

Receiver

Transmitter

Transmitter

Modulator

Modulator

Skystream

Skystream

Fiber

Distribution

Fiber

Distribution

Encoder

Encoder

Internet

“Titans”

Tysons Corner, VA

GE-3

Fiber

Satellite

Encapsulator/

Uplink

GE Americom

GE Americom

Feed

Washington, DC

Trenton, NJ


The dtv roll out in the u s

The DTV Roll-Out in the U.S.


Dtv building blocks

DTV Building Blocks

  • DTV conversion timetable

  • DTV devices in the market

  • HDTV programming

  • Program related data services

  • Non-program related data applications

  • Standards and interoperability

  • Market acceptance


Digital tv u s transition schedule

Digital TV U.S. Transition Schedule

Category #Stations Markets Type Air Date % USTVHH

0 24 Top 10 Voluntary Nov 98 --

1 40 Top 10 Network May 99 30%

2 80 Top 30 Network Nov 99 53%

3 ~1,037 All Various May 02 100%

4 ~365 All Non-comm May 03 --


Alternate digital content distribution for the last mile

Category #Stations Markets Type Air Date % USTVHH

0 24 Top 10 Voluntary Nov 98 --

1 40 Top 10 Network May 99 30%

2 80* Top 30 Network Nov 99 53%

3 ~1,037 All Various May 02 100%

4 ~365 All Non-comm May 03 --

May 1, 2002

November 1, 1998

*177 stations on the air in 61 markets as of 1/21/2001

Serving 2/3 of the U.S. population


Broadcasters and new business models with dtv

Broadcasters and New Business Models with DTV

  • Digital Bit Stream Resource

    • 19.38 Mbps

  • Service Types

    • HDTV (12-18 Mbps)

    • SDTV (4 Mbps)

    • Data (Opportunistic and/or Fixed)

  • Business Models

    • HDTV

    • SDTV Multicasting

    • Program related/enhanced data

    • Non-program related data


Dtv ancillary data opportunity

DTV Ancillary Data Opportunity

  • What is the opportunity for broadcasters in DTV ancillary data?

  • Market supply segments

    • Broadband

    • Wireless

    • Internet

    • Datacasting

    • Mediacasting

  • Customer need segments

    • B2B: Business to Business

    • B2E: Business to Employees

    • B2C: Business to Consumers


Datacasting

Datacasting

  • Real Time

    • Internet Broadcasting

    • Mediacasting

  • Non-Real Time

    • Filecasting

    • Cachecasting

    • Wireless webcasting

  • Etc., etc.


Market opportunity for dtv ancillary data

Market Opportunity for DTV Ancillary Data

  • Internet Broadcasting

  • Fiber & Copperl networks are not multicast-enabled.

  • Need exists for delivering content in “multicast mode.”

  • Multicast = point-to-multipoint.

  • Bandwidth intensive applications increasing.

  • ISPs and others trying to meet demand, contain costs.

  • Looking for multicast, broadband solutions.


Datacasting customers and benefits

Customers

Publishing

ISPs

Streaming Media

Distance Learning

Messaging

Corporate Comm

Cable Modem Providers

Building Owners

Benefits

Last mile broadband

Wireless

Multicast

Scalable

Packetized

Datacasting:Customers and Benefits


Benefits of datacasting

Benefits of Datacasting

  • Content accessible to larger real-time audience.

    • Increase revenue and market presence

  • Reduces bandwidth needed

    • Cost savings

  • End users enjoy higher QoS

    • Avoid network congestion from last mile

  • Enables new service offerings

    • Streaming media

    • Bandwidth intensive applications

    • E-commerce


Data streaming service

IP Video Streaming Service

Data Streaming Service

18 Mbps

19.38 Mbps

HDTV & Audio


Opportunistic data capacity

Opportunistic Data Capacity

Opportunistic Data Capacity

19.38 Mbps

HDTV & Audio


Alternate digital content distribution for the last mile

SDTV Data Services

Programming related data services

Multiple SDTV & Audio

19.38 Mbps


Summary

Summary

  • Digital television provides wireless, broadband, last mile multicast infrastructure today.

  • Satellite opportunities exist for direct to end-user, bypassing Internet cloud, and as backbone for regional and national DTV links.

  • Wireless, one-to-many, satellite and DTV broadband solutions allow digital content companies and their customers a cost-effective and technically compelling solution to scaling business models.

  • “Some Assembly Required” – solution requires planning and managing various components into one seamless system


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