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Indiana University Select Career Opportunities Orientation Program. Jeff Cullar & Jeff Rauch September 22, 2005. Be Inspired Be Rewarded Be Yourself. Be. Agenda. Kraft’s commitment to excellence Career development at Kraft Kraft’s Management Development Program Internship Opportunities

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Indiana university select career opportunities orientation program l.jpg

Indiana UniversitySelect Career Opportunities Orientation Program

Jeff Cullar & Jeff Rauch

September 22, 2005


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BeInspired

BeRewarded

BeYourself

Be


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Agenda

  • Kraft’s commitment to excellence

  • Career development at Kraft

  • Kraft’s Management Development Program

  • Internship Opportunities

  • Q & A


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Jeffery D. Cullar

  • Region Vice President – Chicago Region

  • Nabisco Biscuit Division

  • Marketing/PR Major

  • Member of National Black MBA Association

  • Recruited to Kraft from Pepsi in 1991

Photo of Keynote Speaker


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Jeffery D. Rauch

  • Region Director Retail – Chicago Region

  • Nabisco Biscuit Division

  • Indiana University Alumni- ’79

  • Business Major

  • Began career with “Kraft” in 1980

Photo of Keynote Speaker


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BeInspired


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Strong History

Historical Development

1825

1867

Suchard, Neuchatel (CH)

Tobler, Bern (CH)

Startups

(Snacks)

(Snacks)

Mergers/Name changes/“Purchases“

1970

Startup of branch

offices

Interfood, Zürich (CH)

(Snacks)

1990

1982

1895

Jacobs Suchard

Philip Morris

Jacobs, Bremen (GER)

(Coffee)

2000

1993

1903

1927

1988

Kraft Deutschland, Hamburg (GER)

Kraft Jacobs

Kraft Foods

Kraft, Chicago (USA)

Philip

Suchard

(Cheese)

Morris

(Cheese)

1948

1981

1985

1989

HAG GF AG

Philip Morris

Kraft General

General Food

Food Europe

Europe

1906

1979

Kaffee HAG, Bremen (GER)

General Foods buys 95% of

(entc. Coffee)

the Coffee HAG stocks


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Kraft Vision

Helping People Around the World Eat and Live Better


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Mission: Undisputed Global Food Leaders

  • Consumers – First Choice

  • Customers – Indispensable Partner

  • Alliances – Most Desired Partner

  • Employees – Employer of Choice

  • Communities – Responsible Citizen

  • Investors – Sustainable Growth


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Guiding Principles

  • Put Consumers First

  • Work Simply, Act Quickly

  • Play To Win


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Consumer Confidence

Kraft Rated #3 Among All Brands

“Which brands do you consider the best?”

1. Sony =7. Honda

2. Dell =7. General Electric

3. Kraft 8. General Motors

4. Coca-Cola =9. Microsoft

5. Ford =9. Hewlett Packard

6. Toyota 10. Procter & Gamble

Source: Harris Poll 2005


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Indispensable Partner to Customers

Undisputed Global Food Leader

Kraft Ranked #2 in 2004 U.S. Cannondale Retailer Survey

43%

“Best of the Best” Overall

36%

24%

12%

12%

9%

9%

P&G

Kraft

GeneralMills

Nestle

Pepsi-Cola

Unilever HPC

Coca-Cola


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KIC

Central Europe Region

KIC

Western Europe Region

KNAC

KIC

Latin America Region

KIC

Asia Pacific Region

KIC

Eastern Europe, Middle East & Africa Region

Our Geographic Business Segments


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Kraft North America Commercial

KNAC Fast Facts

KNAC headquarters: Northfield, Illinois, U.S.

Key countries in the business unit:

Canada, United States

Some key brands:

Kraft cheeses, salad dressings, dinners and other products; Post cereals; Philadelphia cream cheese; Oscar Mayer meats and Lunchables lunch combinations; Maxwell House, Starbucks andGevalia coffees; Capri Sun, Tang, Kool-Aid and Crystal Light beverages; Oreo, Chips Ahoy!, Nilla, Newtons and Snackwell’s cookies; Ritz, Triscuit and Wheat Thins crackers; Handi-Snacks snack combinations; Planters salted snacks; DiGiorno, Delissio, California Pizza Kitchen, Tombstone and Jack’s pizza; Back to Nature cookies, crackers, cereal, granola dinners and cheese; Boca burgers, nuggets, patties and meat alternatives; Jell-O gelatins and puddings; Cool Whip whipped topping; Velveeta process cheese loaf








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BeRewarded


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Customer Development Organization Structure

  • The Kraft Foods Customer Development Organization is comprised of more than 30 National, Area and Geographic Sales teams

    • Team members include Sales Representatives, Manager and others who work together to meet the needs of food retailers and customers across the U.S. and Canada

  • 3 Retail selling teams

    • Biscuit Direct Store Delivery (DSD)

    • Pizza Direct Store Delivery (DSD)

    • Warehouse

  • Totaling 10,600 people covering over 37,900 retail outlets and selling 1,200 SKUs in 66 categories


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Customer Development Career Opportunities Across the United States

D

H

O

B

P

New England

K

I

Northwest

F

C

Midwest

J

A

N

L

Mid Atlantic

E

H

Q

Southeast

Southwest

Customer Regions

G

R

J – Kroger

K – Meijer

L - Military

M - Publix

N – Safeway

O - Super Valu

P –Target

Q – Wal Mart

R - Winn-Dixie

A – Ahold

B – Albertson’s

C – C & S

D - Costco/BJ’s

E - Food Lion

F – Giant Eagle

G - H E Butt

H – Key Wholesalers

I – K-Mart

M

West Area Regions

Midwest

Northwest

Southwest

East Area Regions

Mid Atlantic

New England

Southeast


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Is the best team LEADER States

Is an IDEA champion

Delivers superior RESULTS

Develops professional EXPERTISE

At Kraft, the best Management Development Associate


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Management Development Program States

  • Upon joining Kraft, you will be placed into a Management Development Program

    • Designed to give you exposure to a wide variety of experiences to prepare you for future leadership roles within the organization

    • Rotational assignments will include experiences in:

      • Direct selling

      • Customer Logistics

      • Retail Analysis

      • People Management

  • Program will include formal training, assignment of a mentor, and field trips to various key businesses

  • Upon successful completion of the MDP, participants will be placed into a position where they will be strategically partnering with a Customer to grow business, both for Kraft and the Customer


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Rotational Assignments States

* In addition, approximately threes weeks allocated for orientation, training and field trips


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1. Recruit the best people States

2. Challenge them to add the most value and to fulfill their potential

3. Provide wide range of career and development opportunities

4. Offer World Class Training

BeInspired

BeRewarded

BeYourself

Be

Kraft’s Approach to Career Development

Sales

Leaders


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Kraft Career Path States

Executive

  • Being proficient at setting and evaluating strategy

  • Understanding multiple views and roles

  • Developing people to execute the strategy and direction

  • Commanding respect from internal and external constituents

  • Evaluating others on abilities

  • Coaching managers through performance evaluation & development

  • Broad business knowledge and perspective

  • Skilled communicator able to share direction through several organizational layers

Director

Manager

  • Re-allocating time to others and still complete their own tasks

  • Accomplishing work through others

  • Being available for planning, coaching development

Individual

Contributor

  • Refinement of personal and technical skills

  • Learning the culture and adapting to professional standards

  • Collaborating with others


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Internships at Kraft – Customer Development Organization States

  • 12 weeks in duration with focus on professional development and skill-building versus “summer job”

  • Assigned key project(s) such as:

    • Market analysis, project planning, support new item launches

    • Additional day-to-day assignments – Run actual sales route; Merchandise product

  • Comprehensive internship program includes:

    • Plant tours

    • Group Intern events


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Be StatesYourself


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Our Diversity Vision States

The right people in the right places, contributing fully to meet business & personal goals

The Right People …………………………… Diverse in every way

The Right Places ….……… In every function, level & geography

Contributing Fully……… From their wide range of talent & skills

To Meet Business Goals…….…. That exceed traditional targets, markets and geographies

Which Requires ………. Improving our diverse employee profile


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Be States


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Employer of Choice States

“100 Best Companies for Working Mothers” –Working Mother

“Top 50 Companies for Diversity” – DiversityInc

“Top 50 Places for Latino Women to Work” – Latina Style

“Best Companies for Financial Professionals” – CFO Magazine

“50 Best Companies to Work For in Germany” – Great Places to Work Institute

“Top 10 Best Workplaces in Greece” – Great Places to Work Institute

“50 Best Companies in Mexico”- Great Places to Work Institute


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Be StatesInspired

BeRewarded

BeYourself

Be


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