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Using MOSS to Communicate News, Events, and Awareness

Using MOSS to Communicate News, Events, and Awareness. MS Peer Group Webinar – July 10, 2009 Mike Scherpereel, Director of Branding & Communications, Reed Smith Bob Beach, Vice President of Client Services, XMLAW, Inc. Introductions Firm Communications and the Intranet Case Study

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Using MOSS to Communicate News, Events, and Awareness

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  1. Using MOSS to Communicate News, Events, and Awareness MS Peer Group Webinar – July 10, 2009 Mike Scherpereel, Director of Branding & Communications, Reed Smith Bob Beach, Vice President of Client Services, XMLAW, Inc.

  2. Introductions Firm Communications and the Intranet Case Study Techniques for Implementing in MOSS Advanced Considerations Questions and Answers Agenda

  3. What? News (firm business) Events (firm calendar) Announcements (firm culture) Why? Support change initiatives Foster a “one firm” culture Increase awareness The Intranet (MOSS-specifically) is an idea platform because it (finally!) supports the 5 key communications content requirements Firm Communications and the Intranet

  4. Fresh and Relevant Vetted (manually or through workflow) Categorized (by practice, department, office, etc.) Targeted (by user) Prioritized / highlighted (by importance, by timeliness) 5 Communications Content Requirements

  5. About Reed Smith • 1,700 lawyers across 23 offices • United States, Europe, Middle East, Asia • Rapid expansion in past decade • “The business of relationships.” • Use technology to support relationships • Why that’s especially important now

  6. Targeted distribution based on role and relevancy Defined content types: Firm News, Office News, Practice News Distributed, permission-based publishing model Editorial oversight for Firm News Sharing News

  7. Site Columns – provide consistent/reusable categorization, tagging, and metadata Content Types – define “classes” of communications content with common attributes and policies Lists – storage of communications content; sources of categorization and tagging options Sites – provide a logical (sometimes physical) organization of communications content Web Parts – aggregation and presentation of communications content User Profile Properties – targeting of communications content Communications Content Framework in MOSS

  8. Define the content (particularly the metadata) Define the structure (how will the content be organized/presented?) Identify targeting scenarios (what content will be delivered to which users?) Define content permissions (who can contribute content, when, and what types?) Determine storage model (distributed ot centralized?) Planning for Communications Content

  9. Demonstration

  10. Content approval and workflow Archival and retention policies End user presentation Search User “opt-in” content Blogs, wikis, and other web 2.0 content Advanced Considerations

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