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google algorithm

Google Panda is part of the algorithm that is specific to the quality of content, Penguin is specific to the quality of links, and Hummingbird is Google’s part of the algorithm for handling conversational search queries accurately.

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google algorithm

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  1. Google Algorithm

  2. Google Algorithm Google has multiple named parts of the algorithm that influence search rankings. We discuss the three algorithms to google introduced such as the 1)   Google Panda  2) Google Penguin  3) Google Humming Bird  4) Google Pigeon

  3. 1)Google Panda Launch - 23th February,2011 Founder – Navneet Panda Google engineer to developed the technology. *What work Panda is * 1)   The google panda is show high quality sites in search results and demote sites that may be lower quality. 2)   Higher quality content is often rewarded with higher ranking, with low quality content is drops. 3)   Farmer update as it seemed to affect content farms. 4)   Spam content, spam article sites and Low quality websites.5) The penalty reasons thin content , content farms and high bounce rates.  6)   Update Panda had 24 updates till March 2013, last being on January 22, 2013.

  4. 2) Google Penguin

  5. 2) Google Penguin Announce - USA April 24,2012*What Work Google Penguin is* 1)   The second major algorithm is Penguin. 2)   Google Penguin refers set of algorithm update and data refreshers for the google search engine that the company periodically initiates to help enhance the value of its search query result for users. 3)   Link Schemes, Keyword stuffing, over optimization unnatural links. 4)   Some sites cheated and created unnatural backlinks to gain an advantage in the google result. The focus of penguin is unnatural links there can be other factor that can affect a site in the eyes of penguin well. 5)   The penalty Reasons low quality sites, keyword stuffing and over optimization anchor text.

  6. 3)  Google Hummingbird Announce August 22, 2013 *What Work Google Hummingbird is* 1)   Google Hummingbird is the main part of Google search algorithm. 2)   It is the produce more relevant search results by better understanding the meaning behind quires. 3)   It is the spam targeting algorithm but instead an algorithm to ensure they are serving the best results for the specific quire's. 4)   Longer search queries, such as what we see with voice search, and the types of queries that searchers tend to do on mobile are often highlighted with a conversational search. And optimizing for conversational search is easier than it sounds.

  7. 4) Google Pigeon Launched on July 24, 2014 .in US. *What Work Google Pigeon is* 1)   It is also known as local search algorithm. 2)   It is providing a more useful relevant and accurate local search results. 3)   It is not Penalty based update. 4)   Provide the high quality relevant local search results at the top SERPs. 5)   It is search to web search capabilities with features such as knowledge graph, spelling correction, synonyms and more.

  8. Google Panda and Google Penguin

  9. Overview

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