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BEC World plc.

BEC World plc. 1Q09 Results SET Opportunity Day June 05, 2009  Company ’ s background Industry Overview Financial Highlights 2009 Outlooks. Company Background:. Over 39 years of experience in television. 11 more years to go under the existing license. Concession fees were duly fixed.

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BEC World plc.

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  1. BEC World plc. 1Q09 Results SET Opportunity Day June 05, 2009  Company’s background Industry Overview Financial Highlights 2009 Outlooks

  2. Company Background: • Over 39 years of experience in television. • 11 more years to go under the existing license. • Concession fees were duly fixed. • Much more than an ordinary television company.

  3. 2008 Revenue: Advertising Revenues are dominant part of our revenues.

  4. The Businesses: Broadcasting & Media: • An operator of a nation-wide free terrestrial TV network, known as Channel 3. • An operator of 2 FM radio stations in Bangkok. • The owner of Thai popular web-sites “ThaiTV3.Com”; “BECNews.Com”

  5. The Businesses: Sourcing, Producing, Promoting & Distributing Programmes: • Well established in Thai entertainment industry. • Huge Library, used mainly on Channel 3. • Expanding to other types of entertainment activities: • Live Shows, Sport Events, etc.

  6. TV Advertising Trend: Major Change in ’08 as T-PBS started. Trend was disrupted. High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research

  7. Advertising Expenditure Trends: Baht : Millions Source: AGB Nielsen Media Research

  8. Advertising Expenditure Trends: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM 1st QUARTER ’09 VS ’08 BAHT MILLIONS MEDIA 1Q09 SOV% 1Q08 SOV% DIFF % Change TV 12,055 59.3 11,779 56.6 279 2.34 RADIO 1,322 6.5 1,508 7.2 (186) (12.33) NEWSPAPERS 3,173 15.6 3,631 17.4 (458) (12.61) MAGAZINES 1,127 5.5 1,313 6.3 (186) (14.17) CINEMA 961 4.7 979 4.7 (18) (1.84) OUTDOOR 1,010 5.0 1,091 5.2 (81) (7.42) TRANSIT 440 2.2 318 1.5 122 38.36 IN STORE 186 0.9 167 0.8 19 11.38 INTERNET 42 0.2 43 0.2 (2) (2.33) TOTAL 20,315 100.00 20,827 100.00 (512) (2.46) Source: AGB Nielsen Media Research

  9. Advertising Spends on TV 1st QUARTER ’09 vs. ’08 Baht : Millions +8.9% Source: AGB Nielsen Media Research

  10. Source: AGB Nielsen Media Research

  11. Market Shares 1Q 2009: Source: AGB Nielsen Media Research

  12. 1Q’09 Highlights: Net Earnings 544.2 -18.8%

  13. BEC World Operating Results

  14. 1Q’09 Highlights: Top 10 advertisers • increased their spending with us 4.6% YoY, (1.5%QoQ), accounted for about 37% of our advertising revenue, 3.2 points higher YoY and 5.0 points QoQ. • 6 out of these 10 increased their spending with us YoY; 5 increased QoQ. • 2 out of these 10 increased over 50% YoY, and 2 also did QoQ.

  15. 1Q’09 Highlights: Second top 10 advertisers • increased their spending with us 15.1% yoy (23.8% QoQ), accounted for about 11% of our advertising revenue, about 1.8 points higher YoY, and 3.4 points QoQ. • 6 out of these 10 increased their spending YoY, 7 increased QoQ. • 2 out of these 10 increased over 50% YoY, and 5 also did QoQ.

  16. Advertising Spends on TVJan – Jun ’09 vs. ’08 Baht : Millions +6.9% -3.1% MoM -6.5% YoY Source: AGB Nielsen Media Research

  17. Advertising Spends on TVApril ’09 vs. ’08 Baht : Millions +2.4% Source: AGB Nielsen Media Research

  18. Source: AGB Nielsen Media Research

  19. Industry Reform: • The Broadcasting Bill is now effective. • The reform is about to begin. • The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly. • Long awaited new investment opportunities in domestic market will be opened for BEC.

  20. High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)

  21. BEC’s Dividend History: Baht per share BEC World intends to grow its dividend as well as to retain high payout ratio. With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are not that difficult.

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