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BEC World Plc.

BEC World Plc. 2006 Results Briefing SET - Opportunity Day March 08, 2007  Industry Overview Financial Highlights 2007 Update. Advertising Expenditure Trends:. Source: AGB Nielsen Media Research. TV Advertising Trend:. High Growth Rate – Recovers Fast.

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BEC World Plc.

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  1. BEC World Plc. 2006 Results Briefing SET - Opportunity Day March 08, 2007  Industry Overview Financial Highlights 2007 Update

  2. Advertising Expenditure Trends: Source: AGB Nielsen Media Research

  3. TV Advertising Trend: High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research

  4. TV ADEX-2003-2005 Source: AGB Nielsen Media Research

  5. Market Shares 2006: Source: Nielsen Media Research

  6. Advertising Expenditure Trends: Source: AGB Nielsen Media Research

  7. Advertising Expenditure Trends: Source: AGB Nielsen Media Research

  8. Top 20 Advertisers on Television 2006: CD, Governmental and Infomercial spending are excluded. Source: AGB Nielsen Media Research

  9. Top 20 Advertisers on Television 2006: CD, Governmental and Infomercial spending are excluded. Source: AGB Nielsen Media Research

  10. STATION SHARE OF AUDIENCE 2006 WHOLE KINGDOM : ALL AGED 4+ 06.00 - 24.00 POTENTIAL 2006 : 59,400,000 ; 2007:60,107,000 Source: AGB Nielsen Media Research

  11. STATION SHARE OF AUDIENCE 2006 WHOLE KINGDOM : ALL AGED 4+ 18.00 - 22.30 POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 60,107,000 Source: AGB Nielsen Media Research

  12. 2006 Highlights: Sales Revenues

  13. 2006 Highlights: Operating Costs

  14. BEC World 2006 Income Statement:

  15. BEC World Plc.

  16. Advertising Spends on TV January 2007 vs January 2006 Millions Baht +3.3% +7.6% +4.2% - 5.2% -16.7% -1.8% Source: AGB Nielsen Media Research

  17. Advertising Spends on TV February 2007 vs February 2006 Millions Baht +1.7% +10.7% +4.2% +12.6% +1.1% -8.3% +18.4% Source: AGB Nielsen Media Research

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