sales@rollbackrewards rollbackrewards Phone: 972-899-3727

1. sales@rollbackrewards.com www.rollbackrewards.comPhone: 972-899-3727

2. FuelandTM Rollback Gas Rewards • Single reward currency – Cents per Gallon • No customer confusion due to multi-use cards • Competitors cards with cash value and cash rewards on the same card cause consumer confusion • Mixing of rewards type can cause premature pump shut off robbing the consumer of Cents per Gallon rewards • Simple consumer proposition • Buy products from participating retailers • Earn Cents per Gallon fuel rewards • Get free gas at participating fuel retailers using Cents per Gallon rollback • All rewards expire at the end of the month following the month in which they were issued • Reward expiration information is printed on the issuance receipt in the grocery store • This expiration methodology drastically reduces customer confusion FuelandTM Rewards Issuance Partners • Grocery & Convenience stores • Backbone of the issuance network • Restaurants • Auto maintenance/oil change establishments • General retailers and merchandisers • Web affiliate referrals (click-throughs) • Web based special offers 2

3. FuelandTM Rollback Gas Rewards • Single reward currency – Cents per Gallon • No customer confusion due to multi-use cards • Competitors cards with cash value and cash rewards on the same card cause consumer confusion • Mixing of rewards type can cause premature pump shut off robbing the consumer of Cents per Gallon rewards • Simple consumer proposition • Buy products from participating retailers • Earn Cents per Gallon fuel rewards • Get free gas at participating fuel retailers using Cents per Gallon rollback • All rewards expire at the end of the month following the month in which they were issued • Reward expiration information is printed on the issuance receipt in the grocery store • This expiration methodology drastically reduces customer confusion FuelandTM Rewards Issuance Partners • Grocery & Convenience stores • Backbone of the issuance network • Restaurants – Fast Food in Your C-Store • Auto maintenance/oil change establishments • General retailers and merchandisers • Web affiliate referrals (click-throughs) • Web based special offers 3

4. FuelandTM Cards, Key-Fobs & POP Materials • Card and two key-fobs in each set • Card accounts can be combined online by families • Issuance & redemption using card or key-fob • Use of key fob brings customers inside your store • Issuer’s logo is prominent on the card • Custom cards and private label cards available • Full complement of POP materials for your store • Signs, shelf talkers, aisle poppers, pump toppers, etc. 4

5. C-Store Store System • Local reward calculation • Uninterrupted issuance if Internet connection is down • Store and forward model • Wide variety of issuance triggers • Shelf tagging system included. Print your own shelf tags and upload your offers using our fully automated system. • Post Pay Patrol functionality allows registered, loyal, customers to pump first and then pay inside Certified Gilbarco Loyalty Support • Fastest response times in the industry – Don’t make your customers wait! • Most reliable technology in the industry. – Eliminates customer frustrations! • No waiting for “stuck” pre-authorizations to clear as with competitor’s systems. • Single cents-per-gallon reward currency eliminates customer confusion. Countertop Card Registration Device • Sub 10 second card registration • No forms for customers to fill out • No data entry labor • No data entry mistakes • Consumer data is available immediately to merchant • Registration steps • Swipe or scan loyalty card • Swipe or scan driver’s license • Consumer receives a personalized receipt detailing the registration • Can bypass driver’s license swipe, but this is not advertised 5

6. FuelandTM Loyalty Manager • Easy to use offer management, reward issuance and redemption tracking • Sampling of our versatile and creative offer types • Reporting • Relevant reports for all program participants • Effective fraud prevention reporting • New reports added upon request • Secure, SSL connectivity • Single item • Family of items • Multiples of single items or family of items • Single item plus market basket • Family of items plus market basket • Combination of items or family of items • Weighed items • Price encoded items • $ threshold in a single department • $ threshold in a family of departments • Random rewards • Every X customers 6

7. Video Advertising System • Highlights YOUR loyalty program with customized content • Features the items on promotion in your store • Promotes your community partners, driving additional customer traffic to your store • Library of product images and promotional materials provided • Centrally managed content through the Fueland Loyalty Manager • High visibility - ceiling mounted over your checkout lanes • No counter space required • No additional computer hardware required • Driven by the existing loyalty computer • Up to 4 displays may be mounted in your store 7

8. FuelandTM Redemption Partners • Handee Mart (7-11) • Superior Petroleum • Uni-Mart • Little General • Prima Marketing (7-11) • BFS Foods • Par-Mar • Jacobs Petroleum FuelandTM has fuel redemption partners flying these brands as well as independent fuel marketers. FuelandTM has no contractual restrictions limiting issuance or redemption partners. FuelandTM will attract and on-board issuance partners to serve your stores. 8

9. Consumer Web Site • Sophisticated program participant locator • Search by issuer/redeemer • Store type • Proximity • Balance and Statements • Consumer e-mail registration rewarded by 5 cents per gallon funded by FuelandTM • Click-throughs earn consumers Cents per Gallon rewards • No wait for the funding of earned rewards • Featured program participants and special offers cycled on the site to retain “freshness” 9

10. The Results • Fuel sale increases of 15 to 100% • Increased sales of premium fuel product • In store sales increases of 7 to 20% • Increased customer retention • Don’t lose your customers to the competition • Increased customer loyalty – don’t share your customers with the competition • Increased average transaction size • Incentivize your customers to purchase products from you they normally purchase elsewhere • Incenitvize your customers to purchase larger quantities of products in your stores • Maximize your advertising spend due to reward breakage 10

11. Reasons to Choose FuelandTM • Key-fobs & family cards available now! Only 20 cents per card (Fueland branded cards) • Single Cents-Per-Gallon reward currency • Simple expiration methodology – end of the month following issuance • Fast, simplified, in-lane registration processes • We will supply a registration device in every grocery lane for six weeks • Faster and more reliable systems and transaction processing • No restrictions on fuel branding! • 40% plus customer adoption of the program • FuelandTM provides a Pittsburgh based and staffed customer service center 9-5 seven days per week • FuelandTM is owned by a stable, profitable $200 million dollar corporation which utilizes the program. We are not venture funded. We are not going anywhere, we support our own stores and program. • Instant, reliable access to YOUR customer data • We will provide e-mail marketing for you to your customers WITHOUT CHARGE! • Low up-front cost to the fuel retailer – no up front cost for stores switching from competitor’s program • No issuance security deposit required • Existing program participants can utilize existing equipment • Existing relationships with program partners via business dealings and industry organizations 11

12. FuelandTM C-Store Program Costs License and Transaction Fees • $1,000 per year ($83.34 per month) license fee • 4 cents per transaction with at least one issuance • 4 cents per redemption transaction • No issuance deposit required One Time System Costs • Convenience Store System - $1,000 • System Installation and Training - $500 • POP Materials Kit - $450 • Optional Video Advertising Displays - $650 • Multi-Store Discount Available! Just Ask! • 100% competitive rebate to stores switching from a competitor’s program Optional Depot Service Fees • Base C-store system $100 per year, billed monthly • Merchant pays shipping FuelandTM provides weekly ACH settlement of all accounts with settlement reports delivered 2 days prior to settlement. FuelandTM provides a superior program at a lower cost! 12