Welcome

1. The Toyota Way in Sales and Marketing Workshop Welcome

2. The Toyota Way in Sales and Marketing Workshop • Model • Feedback

3. The Toyota Way in Sales and Marketing Workshop • Goals • Practical • Stimulating

4. The Toyota Way in Sales and Marketing Workshop • The big questions • How does it affect me? • How can I put it into action?

5. Introductions • My name • What I am paid to do • What I’m most proud of • About me • “Hot buttons” • Turning point

6. The Nine Dot Exercise • Instructions: • Connect all the dots • Four straight lines • Do not lift your pen or retrace any lines

7. Agenda • Today: • Global Toyota Traditions • Lunch • Toyota’s Global Challenge • Toyota Way Foundations • The Toyota Way in Global Sales and Marketing

8. Agenda • Tomorrow: • Creating an Engaged Workforce (Case Study 1) • Bringing TWSM to Life (Kaizen & Customer Touch-Points) • TWSM in Action Personal Action Planning • Debrief and Summary

9. Expectations • What do you expect from this Workshop? • What is your role in Toyota’s future?

10. Ground Rules • Be on time • Turn off phone, pager, PDA • Participate fully • Respect differing opinions • Constructive comments • Additional Ground Rules?

11. BREAK

12. Toyota Traditions

13. Toyota Traditions Agenda • Introduction • Toyota History • Toyota Production System • Conclusion

14. Learning Goals • Key milestones • Significant people and their accomplishments • Review Toyota’s global history • TPS building blocks

15. Why “Traditions” and the Toyota Way”? …I urge every Toyota team member all over the world to take professional and personal responsibility for advancing the understanding and acceptance of the Toyota Way. – Fujio Cho

16. Video

17. A) He invented a fully automated loom. B) He established Toyoda Automatic Works, Ltd. C) He invented a yarn-winding machine. What important success did Sakichi Toyoda achieve in 1924?

18. Yamaguchi Village Tokyo Sakichi Toyoda

19. Customer First! “Customer First: More than a statement—it becomes the ‘first commandment’ for the Company, its products, and its people.” —Sakichi Toyoda

20. A) It stopped when a thread broke. B) It was inexpensive to manufacture. C) It was easier to use. What was the most important advantage the fully automatic loom had over earlier models?

21. A) Kaizen B) Continuous flow of work C) Kanban D) Just-In-Time E) Jidoka The concept of making machines stop automatically if there is a problem is called:

22. A) Sakichi Toyoda B) Kiichiro Toyoda C) Taiichi Ohno D) Shoichiro Toyoda Who founded Toyota Motor Company in Japan?

23. Kiichiro Toyoda

24. A) They decided to partner with American manufacturers. B) They sold a loom patent to the British company Platt Brothers. C) They used money from the carpentry business of Sakichi Toyoda’s father. How did the Toyodas get the money to start the automobile business?

25. genchi genbutsu go look, go see

26. A) The Model AA B) The first fully automatic loom C) The Model A1 What was the first product to carry the name “Toyota”?

27. Chevrolet DeSoto Airflow = +

28. Toyoda Model A1

29. A) Machines are laid out in order so work can flow smoothly. B) No component of a car shall be made before it is needed. C) “Hands on” approach to solve problems. D) “Continuous Improvement,” a tool to improve your work. Kiichiro Toyoda developed a new production philosophy called “Just-In-Time.” It means:

30. I set up Toyota’s first dealer network and later became president of Toyota Motor Sales in Japan . Who am I? A) Eiji Toyoda B) Kiichiro Toyoda C) Sakichi Toyoda D) Shotaro Kamiya E) Taiichi Ohno

31. A) Eiji Toyoda B) Kiichiro Toyoda C) Sakichi Toyoda D) Shotaro Kamiya E) Taiichi Ohno I introduced the Kanban card, based on what I saw in an American supermarket. Who am I?

32. Kiichiro Toyoda Taiichi Ohno

33. Just-in-Time: Kanban Card Smooth work flow: Workers operate more than one machine Jidoka: Machines stop automatically if there is a problem If one machine shuts down, production stops completely

34. Low demand Increased competition C) Labor problems D) The resignation of Kiichiro Toyoda Following World War II, Toyota was nearly bankrupted by:

35. A) To double production within five years. B) To partner with American automobile manufacturers. C) To build a manufacturing plant bigger than any American plant. Once production resumed in 1950, Eiji Toyoda’s ambitious plan was:

36. Kiichiro Toyoda Eiji Toyoda

37. A) Toyopet Crown B) Toyota Corona C) Toyota Corolla D) Model A1 The Deming Application Prize was awarded to Toyota for which vehicle in 1965?

38. A) 80 B) 160 C) 175 D) 212 Toyota has a presence in over _______ countries.

39. Congratulations!

40. “May your future be lit by theknowledge of the past.”

41. Manufacturing Simulation Activity

42. LUNCH

43. The DNA of Toyota Continuous Improvement Respect for People

44. Toyota Way Foundations

45. Toyota Way Foundations • Toyota Traditions • “The Toyota Way” • Production • Sales and Marketing

46. Toyota Way Discussion Which scenario more closely aligns with The Toyota Way? Produce large batches at a time to leverage lower production cost per unit. B. Produce only what you need today, even though it may have higher cost per unit of production.

47. Toyota Way Foundations • Global Strategy • Globally distributed production (42% and growing) • Localized responsibility • Creating loyal customers worldwide

48. Toyota Way Foundations • Satisfaction ≠ Loyalty • Toyota customers =Toyota advocates?

49. Toyota Way Foundations • Toyota’s Global Challenge • Production • Globally consistent • Sales and Marketing • ?

50. Toyota Way Foundations • Where do we want to be? • Where have we come from? • Toyota Traditions • Toyota Way Foundations