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Holyrood Secondary School

Holyrood Secondary School. Matthew Algie. Develop a range of three smoothie/iced drink products and a marketing plan for the 12-18 year old market They are: Healthy Taste Great! Easily made in a coffee bar with a blender. The Brief. Names of the products that appeal to people our age.

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Holyrood Secondary School

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  1. Holyrood Secondary School Matthew Algie

  2. Develop a range of three smoothie/iced drink products and a marketing plan for the 12-18 year old market They are: Healthy Taste Great! Easily made in a coffee bar with a blender The Brief

  3. Names of the products that appeal to people our age. Recipe Cards Nutritional Information Promotional Materials including: -Posters, Cups and keyrings What We Produced

  4. The Brand Name

  5. Drinks • Palm Slam • Caribbean Crusher • Sparkle Fusion • Groovie Smoothie

  6. What next? • Group 1: The radio group. - Vanessa, Lauren, Nicola, Caitlin, Kim, Monica and Abi • Group 2: the TV advert group. - Louisa, Kyrena, Caitlin, Caragh, Lori and Olivia • Group 3: The nutritional and supplier group. - John Paul and Jack

  7. Group 4: The Cup Design and Recipe Card group. - Ciaran, Caitlin, Amy, Katie ,Kimberley and Lisa • Group 5: The Poster and Logo Group. - Ciara, Stephanie, Kasey, Gillian, Erika, Katie and Niamh

  8. Posters/Display Material Palm Slam Caribbean Crusher

  9. Sparkle Fusion GroovieSmoothie

  10. M – Matthew A – Algie S – School H - Holyrood Name of Penguin - MASH

  11. Slogan A cool new way to your 5 a day

  12. Promotional Items Cups Keyrings/Fridge Magnets

  13. Recipe Cards Palm Slam Caribbean Crush

  14. Sparkle Fusion GroovieSmoothie

  15. Caribbean Crusher – 450 calories Groovie Smoothie – 343 calories Palm Slam - 459 calories Sparkle Fusion - 177 calories Nutritional Information

  16. Greencity whole foods Greencity.coop (website) Angussoft fruits Angussoftfruits.co.uk (website) Berryscotland.com (website) Abbey fruit, Arbroath fresh whole and frozen, Blairgowrie fruit packers and Blairgowrie Where to get Supplies?

  17. Advert TV Advert

  18. Radio Advert • We wanted our advert to target teenagers, so we used teenagers in our advert. • We listened to radio jingles, and heard which ones targeted different markets on certain radio stations. • Radio 1 and Capital Fm targeted teenagers. • We added music that linked to the flavours of the smoothies, so the advert would be distinctive and effective. • We created our advert on audicity using our knowledge from the first year course.

  19. Price Range from £2.50 for a small to £4.00.

  20. Fun experience Enjoyable Difficult to come up with flavour ideas that had not been done before. Names for each of the drinks were a challenge. Not everyone worked as hard as they should have done – some people had contributed no ideas to their groups. Took along time to get all of the information gathered together and for people to produce the items they had been asked for. Our Experience

  21. Questions? • Any questions?

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