UNDER STRICT EMBARGO FOR PRINT UNTIL 23 rd APRIL 2014 – CAN RUN ONLINE FROM 22 ND APRIL

1. UNDER STRICT EMBARGO FOR PRINT UNTIL 23rd APRIL 2014 – CAN RUN ONLINE FROM 22ND APRIL KEY STATS – BIRDS EYE RESEARCH How long does it take you to prepare an evening meal at the weekend 20% spend over an hour preparing Over ¼ of us (27 per cent) only have a handful of meals that they roll-out each week Average time to spend at the dinner table during the week? 25 minutes 43% spend less than 20mins Average time to spend at the dinner table at the weekend? 29 minutes Almost one in five (19 per cent) spend over 40 mins Food shopping 20% suffer from food going off before they get around to cooking with it 69% have frozen vegetables in the freezer 3.3 is the average number of people round a dinner table Almost 1 in 10 (9 per cent) will have over 6 people around the dinner table 3.4 is also the average for under 25s What is the main topic of conversation during a typical evening meal Family – 32% Work – 30% TV – 18% Football - 16% Celebs – 13% How do you get distracted at the dinner table: 38% have sent a text whilst eating Just under half (46%) have used the internet whilst eating How would describe the majority of their cooking as… British – 65% Italian – 16% Indian – 8% How many times do you eat? • 1 in 5 (20 per cent) eat over six times a day for women. Men 16% • Over 1 in 10 under 25’s (11 per cent) eat over seven times in a day, compared to just 4 per cent of over 55’s How often do you eat the following • Over a quarter (26 per cent ) have their breakfast on their commute • Half of us (50%) never have a proper lunch break and instead eat at our desks • time for brunch • 85% of us admit to snacking throughout the day • Of those 79% are men • 81% of us (over ¾’s) will snack after their What is your favourite meal occasion? • Over half of Brits (52%) reveal that dinner is their favourite meal time Who does the majority of the cooking? • 37% of men feel that their partner does the majority of cooking with almost three-quarters of women (71 per cent) feeling that they take on the majority of the household cooking • Takes on average 37minutes to prepare and evening meal during the week whereas on the weekend 1 in 5 (20 per cent) will take over an hour What do you tend to eat your dinner from? • 1 in 20 (5%) of us are likely to eat from a bowl or straight from the pan • Men are more likely to do this with a 5th admitting Where do you eat your evening meal? • Over 1 in 5 (21 per cent) always eat their evening meal at the dinner table • 84% admit to eating at the dinner table when they can but 17% admit that they have eaten dinner in bed • 1 in 10 (11 per cent) have eaten their dinner at the office • 1 in 10 (11 per cent) have eaten their dinner in the car What types of conversation do you have during a typical evening meal • Only 15% talk about their relationship (as the number one topic) over the evening meal compared to 30% who discuss work most regularly Importance of mealtimes • 66 per cent feel that it is important to get the family around the table for dinner • But a third of us (33 per cent) believe that it is getting increasingly harder to do this • Nearly half (49%) believe mealtimes are the best time for conversation but only 1/5 (21 per cent) rarely sit down together