Sports newspaper in china
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Sports newspaper in China PowerPoint PPT Presentation


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Sports newspaper in China. History Only hard news, no specialized sports newspaper financially dependent on the party Change The 1980 economic reform Market-oriented Sports newspaper emerged, to pursue reader and to attract advertisement Current Situation

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Sports newspaper in China

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Sports newspaper in China

  • History

  • Only hard news, no specialized sports newspaper

  • financially dependent on the party

  • Change

    • The 1980 economic reform Market-oriented

    • Sports newspaper emerged, to pursue reader and to attract advertisement

  • Current Situation

    • Mostly are national newspapers

    • Declining circulation

    • Facing challenges from TV and the Internet


  • Three Big Players

    Basketball Pioneers

    Titan Sports

    Soccer


    General Circulation


    Market share by major sports newspapers in 2008


    Conclusion and Prospect

    • The Chinese sports newspapers are

      • Playing an important role in people’s everyday life, shifting the concerns from state affairs to ordinary social lives.

      • Fierce competition, the society always needs this sort of reading, but not so much of it.

    • Optimistic future

      • The average reader is tired of official print media

      • The need of the public to know gossips about celebrities.


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