Thoughts on the Internet, Social Media and Mobile Communications
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Thoughts on the Internet, Social Media and Mobile Communications. Cathy H. Conlon, Vice President, Strategic Development Joseph Vicari, Vice President, Business Strategy & Development. February 17, 2011. What is a “ Twitterolution”?. A revolution instigated, orchestrated and subsequently

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Thoughts on the Internet, Social Media and Mobile Communications

Cathy H. Conlon, Vice President, Strategic Development

Joseph Vicari, Vice President, Business Strategy & Development

February 17, 2011


What is a “Twitterolution”?

A revolution instigated, orchestrated and subsequently

propagated and promoted by Twitter


How Much Money is Generation Y expected to inherit?

$17.8 Trillion


The State of the Internet

  • Total number of Internet users worldwide is 1.97 billion

  • Web 2.0

    • The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and socialnetworking

  • Broadband is common

    • Over 95% of active Internet users in the US haveBroadband access (25% of general population)

  • Social media is now mainstream

    • 72% of Internet users are on at least one social network – which translates into almost 1 billion users

  • Mobile access is the future


Speed of Adoption

38

13

4

3

2


Top Website by Number of Visitors

  • Facebook

  • Google

  • YouTube

Table shows websites for the industry 'All Categories', ranked by Visits for the week ending 01/22/2011.


Social Media

  • Social Networks

    • Facebook, LinkedIn

  • Blogs

    • HuffingtonPost, Mashable

  • Micro-blogs

    • Twitter, Stocktwits

  • Video Sharing

    • YouTube

  • Photo Sharing

    • Flickr

  • Wikis

    • Wikipedia, Wikiinvest

  • Opinions

    • Yelp

  • Social Bookmark

    • StumbleUpon

  • Social Bookmark

    • Digg

  • Other

    • Groupon


Social Media is Not Just for the Young


Business Professionals are Getting it Too


And Social Media Influences Purchasing Behavior

According to a recent survey:

  • Facebook and Twitter are having a growing influence on Americans' consumption decisions

  • 41% said they use Facebook as a way to gain information about companies and their products

    • Facebook's "like" feature - but 32% said they pay attention to their friends' opinions of companies and brands.

  • Some 53% of respondents said they have "tweeted" recommendations of products and companies, 48% put their money where their tweets were and bought the products themselves


And That Includes Investment Decisions

  • In the US financial websites, blogs and friends on social networks were found to be the top influences on individual investors, especially among so-called Generation Y investors.

  • Those under age 40 more heavily influenced by family, friends and work colleagues than are older investors. (Source: Harris interactive 2010)


Companies are Using Social Media for Marketing

  • The potential for reaching millions of users draws businesses to social media

    • Professional Networking

    • Share Corporate Photos and Images

    • Connect with customers

    • Monitor

    • Sharing Company Presentations

    • Sharing links to interesting company content

    • Increase/amplify the distribution of news content

    • Allow the C-suite to connect with customers/investors


And Others are Using it for Investor Relations

Slideshare

Facebook IR page

Twitter


New Ground in Social Media and IR

  • On February 15th, Dell reported its Q4 2011financial results but used the power of social media to broadcast the message to a much larger audience

  • Dell harnessed the StockTwitsfinancial network to take the company’s message far beyond socialmedia boundaries

  • Dell’s two-hour social media campaign  also leveraged an popular social media services, including Twitter, YouTube, SlideShare, and its own investor relations blog

  • According to Dell’s own internal statistics, the social media campaign generated 1,169 posts mentioning the company’s financial results compared to 111 posts in the prior quarter

    • The potential audience for those posts was over 3 million versus 250,000 in the last quarter


Mobile Devices

  • Today’s mobile phones are yesterday’s supercomputers

    • Today’s devices have same computing power as computers in 1997. A typical mobile device is 1000x faster than the Apollo 13 computer

  • The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about one hundred thousand times smaller than the one at MIT in 1965

  • 93% of American adults own a cell phone

  • According to Mobility Trends – there are 250MM smart phones

  • The average American teens sends over 2,200 text messages per month

  • The mobile device will be the primary connection tool to the Internet in 2020

  • A convergence is occurring between the positional capabilities (GPS) of mobile devices and social media services such as Yelp (restaurants in your area)


Mobile Proxy Voting


Broadridge eCommunicationStatistics

Virtual Shareholder Meeting

A sample list of meetings and replays available at www.virtualshareholdermeeting.com

Shareholder Forum

Data through 2/11/11


VSM and SF Examples


Conclusion

  • So what does “Twitterolution” and Generation Y’s inheritance have to do with any of this?

  • They are the future stockholders of Corporate America

  • They are the future clients of Brokers

  • Organizations will need to evolve to communicate with them in the channels in which they want to receive information

    • Traditional channels will likely be ineffective

  • Questions?


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