Thoughts on the Internet, Social Media and Mobile Communications
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Thoughts on the Internet, Social Media and Mobile Communications. Cathy H. Conlon, Vice President, Strategic Development Joseph Vicari, Vice President, Business Strategy & Development. February 17, 2011. What is a “ Twitterolution”?. A revolution instigated, orchestrated and subsequently

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Thoughts on the Internet, Social Media and Mobile Communications

Cathy H. Conlon, Vice President, Strategic Development

Joseph Vicari, Vice President, Business Strategy & Development

February 17, 2011


What is a “ CommunicationsTwitterolution”?

A revolution instigated, orchestrated and subsequently

propagated and promoted by Twitter


How Much Money is Generation Y Communicationsexpected to inherit?

$17.8 Trillion


The state of the internet
The State of the Internet Communications

  • Total number of Internet users worldwide is 1.97 billion

  • Web 2.0

    • The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and socialnetworking

  • Broadband is common

    • Over 95% of active Internet users in the US haveBroadband access (25% of general population)

  • Social media is now mainstream

    • 72% of Internet users are on at least one social network – which translates into almost 1 billion users

  • Mobile access is the future


Speed of adoption
Speed of Adoption Communications

38

13

4

3

2


Top website by number of visitors
Top Website by Number of Visitors Communications

  • Facebook

  • Google

  • YouTube

Table shows websites for the industry 'All Categories', ranked by Visits for the week ending 01/22/2011.


Social media
Social Media Communications

  • Social Networks

    • Facebook, LinkedIn

  • Blogs

    • HuffingtonPost, Mashable

  • Micro-blogs

    • Twitter, Stocktwits

  • Video Sharing

    • YouTube

  • Photo Sharing

    • Flickr

  • Wikis

    • Wikipedia, Wikiinvest

  • Opinions

    • Yelp

  • Social Bookmark

    • StumbleUpon

  • Social Bookmark

    • Digg

  • Other

    • Groupon




And social media influences purchasing behavior
And Social Media Influences Purchasing Behavior Communications

According to a recent survey:

  • Facebook and Twitter are having a growing influence on Americans' consumption decisions

  • 41% said they use Facebook as a way to gain information about companies and their products

    • Facebook's "like" feature - but 32% said they pay attention to their friends' opinions of companies and brands.

  • Some 53% of respondents said they have "tweeted" recommendations of products and companies, 48% put their money where their tweets were and bought the products themselves


And that includes investment decisions
And That Includes Investment Decisions Communications

  • In the US financial websites, blogs and friends on social networks were found to be the top influences on individual investors, especially among so-called Generation Y investors.

  • Those under age 40 more heavily influenced by family, friends and work colleagues than are older investors. (Source: Harris interactive 2010)


Companies are using social media for marketing
Companies are Using Social Media for Marketing Communications

  • The potential for reaching millions of users draws businesses to social media

    • Professional Networking

    • Share Corporate Photos and Images

    • Connect with customers

    • Monitor

    • Sharing Company Presentations

    • Sharing links to interesting company content

    • Increase/amplify the distribution of news content

    • Allow the C-suite to connect with customers/investors


And others are using it for investor relations
And Others are Using it for Investor Relations Communications

Slideshare

Facebook IR page

Twitter


New ground in social media and ir
New Ground in Social Media and IR Communications

  • On February 15th, Dell reported its Q4 2011financial results but used the power of social media to broadcast the message to a much larger audience

  • Dell harnessed the StockTwitsfinancial network to take the company’s message far beyond socialmedia boundaries

  • Dell’s two-hour social media campaign  also leveraged an popular social media services, including Twitter, YouTube, SlideShare, and its own investor relations blog

  • According to Dell’s own internal statistics, the social media campaign generated 1,169 posts mentioning the company’s financial results compared to 111 posts in the prior quarter

    • The potential audience for those posts was over 3 million versus 250,000 in the last quarter


Mobile devices
Mobile Devices Communications

  • Today’s mobile phones are yesterday’s supercomputers

    • Today’s devices have same computing power as computers in 1997. A typical mobile device is 1000x faster than the Apollo 13 computer

  • The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about one hundred thousand times smaller than the one at MIT in 1965

  • 93% of American adults own a cell phone

  • According to Mobility Trends – there are 250MM smart phones

  • The average American teens sends over 2,200 text messages per month

  • The mobile device will be the primary connection tool to the Internet in 2020

  • A convergence is occurring between the positional capabilities (GPS) of mobile devices and social media services such as Yelp (restaurants in your area)


Mobile proxy voting
Mobile Proxy Voting Communications


Broadridge ecommunication statistics
Broadridge CommunicationseCommunicationStatistics

Virtual Shareholder Meeting

A sample list of meetings and replays available at www.virtualshareholdermeeting.com

Shareholder Forum

Data through 2/11/11


Vsm and sf examples
VSM and SF Examples Communications


Conclusion
Conclusion Communications

  • So what does “Twitterolution” and Generation Y’s inheritance have to do with any of this?

  • They are the future stockholders of Corporate America

  • They are the future clients of Brokers

  • Organizations will need to evolve to communicate with them in the channels in which they want to receive information

    • Traditional channels will likely be ineffective

  • Questions?


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