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Expanding the Nutrition Conversation Online: An Interactive Workshop for RD's

Join us for an engaging workshop designed to enhance the online nutrition conversation! Participants will learn how to effectively use popular social media platforms and tools to expand their reach and connect with audiences. Discover how to develop tailored social media strategies for personal and business growth, discuss a wide range of nutrition-related activities, and engage with user-generated content. By the end of the session, you'll be equipped with the skills needed to create a powerful social media presence and foster effective communication in the nutrition field.

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Expanding the Nutrition Conversation Online: An Interactive Workshop for RD's

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  1. The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online! Thanks for inviting me!

  2. Suggested learning need codes • Level 2 • Suggested Learning Codes: • (1000) Professional skills • (1020) Computer, electronic technology • (1090) Media skills • (1110) Risk-taking • (1140) Written communication skills, publishing • (6000) Education, Training, and Counseling • (7000) Business and Management • (7040) Consultation • (7050) Customer Focus • (7070) Entrepreneurship, private practice • (7120) Marketing Tweet#EVsocia0225 about this webinar • Contact @nadinekffor questions

  3. objectives By the end of this workshop participants will be able to: Identify popular social media platforms & tools Discuss how social media can be used to carry out a wide range of nutrition related activities Develop a social media strategy for business or personal

  4. Welcome & Introductions • Stand Up Activity & Introductions • How many use Facebook • How many use Twitter • How many use Blogs

  5. How we use the internet today • If your not using social networks you are missing a captive audience

  6. Who is online today? • View more statistics here

  7. Web 2.0 – Two Way communication • User generated content • offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc… • Encourage and offer a way to post feedback (rating) • Ease of generating, sharing, and tagging information

  8. What is social media?

  9. Why is this important? We all have a message and a target audience Social networks provide an environment to reach your audience Social media provides a platform for your message and allows others to rate and respond to it Use social media to listen…

  10. Social networks • Social Networks • Facebook • Twitter • YouTube • LinkedIn • Social Media Tools • Posts • Tweets • Videos • Images

  11. What is facebook? • Who uses facebook? • How can you use facebook?

  12. Facebook 79 million viewers monthly Facebook User Hear about my Facebook presence Visit my FB presence Fan/Join my FB presence Visit my website/Purchase products Share with their friends

  13. Facebook fan page - statistics 600 million results for Facebook for Business in Google 10 million people become fans of a page each day 2 million movies on Facebook

  14. Facebook fan page engagement • New product releases • Promotions and discounts • New ways to use existing products • Ask fans for innovative ideas • Visual story telling • Show an interview of a fan using your product in an innovative way • Case Study – Produce Marketing

  15. Facebook – engage your fans • Something remarkable • Give them access to a unique experience • Surprise fans with something unexpected • Eco friendly initiatives- feel good things • How are you minimizing your organizations footprint?

  16. Twitter

  17. Twitter real time communications

  18. Twitter Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends

  19. How do RD’s Use Social Media? RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.

  20. RD’s using social media Rebecca Scritchfield Washington DC based Dietitian Balanced Health and Nutrition is my blog twitter.com/EasyNutrition LinkedIn Facebook

  21. Blogs – Conversational writing Janet Helm Chicago based Dietitian Chief Food and Nutrition Strategist, North America, Weber Shandwick twitter.com/JanetHelm LinkedIn Facebook

  22. RD website for dietetic students Jenny Westerkamp Chicago based Dietitian Co-Founder of All Access Internships Twitter.com/TrendyNutrition Facebook

  23. Jamie Oliver’s message on Youtube

  24. Dietitians on YouTube

  25. Educate and create awareness…

  26. How do hospitals use social media? Patient blogs Twitter Facebook YouTube

  27. Do hospitals use social networks? • US Hospitals that use Social Networking tools • Last Update January 10, 2010 * 540 Hospitals total* 247 YouTube Channels* 316 Facebook pages* 419 Twitter Accounts* 67 Blogs • The original one-page list is at ebennett.org/hsnl-full

  28. DMA SOLUTIONS • Marketing and Business Development for the Fresh Produce Industry • DMA Fan Page • Fresh for Ellen Website • YouTube • Twitter • Facebook

  29. Whole foods Market • WF provides an excellent example of how to use social media • Email newsletter • Promote products using recipes with excellent visuals • Provide customer ratings on recipes • Provide account option for online shopping list, recipe box • Provide Podcasts and Blog (UGC) • Facebook and Twitter

  30. Group Activity: create a social media message • Think about your audience and your message • Pick your application or platform • Facebook • Twitter

  31. Discuss Group Activities FACEBOOK TWITTER

  32. Thanks for participating Follow @nadinekf • How did we do? • What did you learn? • What ‘s next? • Your call to action – GO FOR IT!!

  33. Facebook resources • Upload video on Facebook • See Facebook .pdf resources at page • How to use Facebook for Business • Facebook Success Stories

  34. Twitter Resources Recipe for Tweet Success Top Twitter Tips .pdf

  35. Resources – public health & social media ACT for Youth Center of Excellence: http://www.actforyouth.net/ (Practice Matters doc. attached to this email) Kaiser Family Foundation, M2 Media: http://www.kff.org/entmedia/mh012010pkg.cfm Social Media & Mobile Internet Use Among Teens and Young Adultshttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report.pdfPew Millenials:http://pewresearch.org/millennials/Deloitte’s State of the Media Democracyhttp://www.deloitte.com/view/en_US/us/Industries/Media-Entertainment/article/eb265fbf87595210VgnVCM100000ba42f00aRCRD.htmLiving and Learning with New Media: Summary of Findings from the Digital Youth Project -http://www.macfound.org/atf/cf/%7BB0386CE3-8B29-4162-8098-E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDFAm I normal? Teenagers, sexual health and the internet -https://www.dora.dmu.ac.uk/handle/2086/1262Teenagers Socializing Not a Bad Thing -http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1A Nation’s Youth all thumbs with PCs -http://www.theage.com.au/articles/2007/04/13/1175971346787.htmlSex and Tech Results from a survey of Teen and Adults – The National Campaign http://www.thenationalcampaign.org/SEXTECH/PDF/SexTech_Summary.pdfPublic Health Digital Brief – The National Campaign -http://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf An excellent article on New Media approaches for Adolescents:http://www.actforyouth.net/documents/NewMedia_Oct09pdf.pdf A few good MySpace pages:http://www.myspace.com/mysexetchttp://www.myspace.com/nycteen_mindspacehttp://www.myspace.com/plannedparenthood

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