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About Covering Kids & Families. National program of the Robert Wood Johnson Foundation (RWJF) Statewide and local coalitions in all 50 states and the District of Columbia Coalitions include health professionals, educators, businesses, public officials and faith-based organizations. The Issue.

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About covering kids families
About Covering Kids & Families

  • National program of the Robert Wood Johnson Foundation (RWJF)

  • Statewide and local coalitions in all 50 states and the District of Columbia

  • Coalitions include health professionals, educators, businesses, public officials and faith-based organizations


The issue
The Issue

  • Nearly 46 million uninsured Americans

  • 8.4 million uninsured are children

    • About 21 percent of Hispanic children are uninsured 

    • About 9 percent of African-American children are uninsured 

    • About 6 percent of non-Hispanic white children are uninsured


Consequences of being an uninsured child
Consequences of Being An Uninsured Child

Uninsured children are less likely than insured children to receive:

  • Proper medical care for childhood illnesses such as sore throats, earaches and asthma

  • Medical attention when they are injured

  • Well-child visits


Health care coverage programs for children
Health Care Coverage Programs for Children

  • Provide coverage to uninsured children in low to moderate-income families

  • Medicaid and SCHIP programs are available in all 50 states and the District of Columbia

  • Income eligibility based on family size and annual household income varies by state

    • [INSERT STATES WHERE COMPANY IS LOCATED – STATE, PROGRAM NAMES AND INCOME ELIGIBILITY]


Health care coverage benefits
Health Care Coverage Benefits

Typical program benefits include:

  • Doctor Visits

  • Immunizations

  • Hospitalization

  • Prescription Drugs

    … and many any other benefits!

    Comprehensive benefit packages vary by state.


Robert wood johnson foundation
Robert Wood Johnson Foundation

  • Largest health care foundation in the U.S.

  • Mission is to improve the health and health care of all Americans

  • Awarded more than $556 million in 2002; about $133 million was awarded to improve access to care


About covering kids families1
About Covering Kids & Families

  • National program of the Robert Wood Johnson Foundation (RWJF)

  • Statewide and local coalitions in all 50 states and the District of Columbia

  • Annual nationwide campaign that focuses on reaching Latino and African-American families


Back to school campaign five year results
Back-to-School Campaign Five-Year Results

More than 6,400 outreach and enrollment activities organized nationwide

Reached more than 11 million professionals through organizational outreach

Audience of more than 489 million people reached through radio, television and print media

Nearly 690 million people reached through nearly $40 million in added value from our corporate partners

More than 180 national organizations helped spread the message


Nearly 690 million people reached through corporate partners
Nearly 690 Million People Reached Through Corporate Partners

Nearly $40 Million in Total Added Value


Corporate highlights

Giant Food milk cartons

Corporate Highlights

Capital One billing statements

CVS Extra Care mailer


2005 covering kids families back to school campaign
2005 Covering Kids & Families Back-to-School Campaign

  • Sixth annual nationwide campaign

  • Launched nationally on Tuesday, August 2, locally on [DATE]

  • Outreach and enrollment activities during August and September

  • Campaign elements include:

    • Public service advertising

    • Media outreach

    • Corporate partnerships

    • Organizational partnerships

    • Grassroots outreach activities


Why your corporation
Why[Your Corporation]?

  • Have valuable resources that can generate awareness about an important issue

  • Reinforce your dedication and commitment to the community

  • [FOR SPORTS TEAMS] Athletes recognize the importance of having coverage, given the many injuries they confront throughout their careers


Role of company
Role of[COMPANY]

  • [COMPANY]can help parents get coverage for their children

  • [COMPANY]can use its existing communication and marketing channels to alert potentially eligible families about the availability of low-cost or free health care coverage and urge them to call toll-free 1(877) KIDS-NOW


Opportunities for company to get involved
Opportunities for[COMPANY]To Get Involved

NOTE: SUGGESTIONS SHOULD BE ADAPTED FOR EACH COMPANY

  • Consumer e-mail newsletter

  • Point-of-purchase display

  • Product packaging

  • Fliers/Public Service Announcements

  • In store enrollment events

  • Link to the Covering Kids & Families Web site


Opportunities for the sports team to get involved
Opportunities for the[Sports Team]To Get Involved

  • Provide a spokesperson for local events or media interviews

  • Record and place public service announcements in programs or on jumbotrons

  • Declare a “Children’s Health Care Coverage Day”

  • Encourage team involvement

NOTE: SUGGESTIONS SHOULD BE ADAPTED FOR EACH COMPANY


Benefits of your involvement in covering kids families
Benefits of Your Involvement in Covering Kids & Families

  • Acknowledgement at local events and press conferences

  • Incorporation into campaign press materials

  • Acknowledgement on the campaign Web site

  • Increased visibility

  • Demonstrated commitment to the community



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