The Sociocultural Level of Analysis. 4.1 Sociocultural Cognition. Principles. Human beings are social animals and we have a basic need to belong Culture influences behaviour
The Sociocultural Level of Analysis
4.1 Sociocultural Cognition
Example:1. Explain why to this scenario: You are sitting in an restaurant, waiting for your date to show up. He or she is late. What is your explanation to why he or she is late?
2. You received a high grade on a test. What is your explanation to the high grade?
The tendency to think: "If others make mistakes,
it's their fault. If I do it, it's not my fault.
It's due to the situation I'm in."
The Fundamental attribution error
he didn’t say hello today”
The tendency to make personal attributions for successes and situational attributions for failure
For example: a good grade – I am so smart!
A low grade – bad teacher/ been sick/ wrong questions…
Example: Lau & Russel 1980 American football coaches
Why do we do this? (Greenberg et al. 1982)
Americans show greater tendency to make personal attributions for other people’s behaviours. In contrast, participants from India show an increased tendency to make situational attributions. (graphs)
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