A proposal to create a new dining location in front campus
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A Proposal to Create a New Dining Location in Front Campus. Provost’s Leadership Academy Gold Team. Problems with Current Dining Options. Prentice Hall is a far walk for students on the North East part of campus (Rockwell, Kent, Cartwright, Franklin)

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A Proposal to Create a New Dining Location in Front Campus

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A proposal to create a new dining location in front campus

A Proposal to Create a New DiningLocation in Front Campus

Provost’s Leadership Academy

Gold Team


Problems with current dining options

Problems with Current Dining Options

Prentice Hall is a far walk for students on the North East part of campus (Rockwell, Kent, Cartwright, Franklin)

Prentice inconveniently closes at 2pm on Fridays

Unable to purchase food from the Hub from 11 am-2 pm on weekdays

The snack area in White Hall doesn’t accept your meal plan

Jazzman’s in Oscar Ritchie offers only coffee and pastries


Our proposal

Our Proposal

Utilize the food cart used last Spring to sell Simply To Go products to students in the North East part of campus

Park the cart in Rockwell Hall or move it throughout North East campus

Have the cart open Monday through Friday from mid-morning to late afternoon

Allow students to use their meal plan to buy these products


Traffic pattern data

Traffic Pattern Data


Population in north east campus compared to the entire campus

Population in North East Campus Compared to the Entire Campus


Data analysis

DataAnalysis

22% of students are on the North East side of campus at least once per day

Halls on the far end of campus like McGilvrey sometimes have over 1,700 students in them within one day

A majority of students in this section of campus stay in these buildings for things other than class


Survey

Survey

Created a survey and distribute it both in person and via the internet through SurveyMonkey.com

Worked with Valerie Samuels to increase the validity of both the survey and its results

Used social media websites such as Facebook

The Kent Staterwrote an article about our survey efforts as well as KentWired.com

Surveyed an overall total of 808 people


Survey results

Survey Results

N=754 M=“On Campus”


Survey results1

Survey Results

N=788 M= “Yes”


Survey results2

Survey Results

N=710 M=“Sandwich Shop”


Survey results3

Survey Results

N=695 M= “Undergraduate Student”


Data analysis1

Data Analysis

Majority are undergraduate students

Live on campus and dine on campus every day.

34% are on the North East part of campus every day

91% stated they would utilize the new dining location in that section of campus 1-2 times per week

Having a sandwich shop available during lunchtime hours


Placement and meal options

Placement and Meal Options

  • The cart has its own health code, however, once it’s placed in a certain building it must also abide by that building’s health code

  • We propose two placement options

    • The cart is placed in Rockwell hall year long

    • The cart will travel between buildings in the North Eastern part of campus


Placement and meal options1

Placement and Meal Options

Best meal option- offer items such as Simply To Go sandwiches, wraps, cookies, chips, drinks, and other small snacks that are pre-packaged

Ensures short lines and rapid food distribution

Variety will depend on what is available each semester so specific meal items cannot be decided at this time


Marketing

Marketing

  • The purpose of marketing the cart will be to inform the student body about the cart, its location, its times of operation, and the products sold

  • The goal of marketing this project is to keep students on campus when purchasing meals to create revenue and also benefit the students

  • The projected revenue for the cart is:

    • $4.25 per day x 100 students=$425 per day

    • $425 per day x 5 days= $2,125 per week

    • $2,125 per week x 15 weeks= $31, 875 per semester

  • Possible Cart names:Food in a Flash, Flash Cart, Kent Cart


  • Marketing strategies

    Marketing Strategies

    Posters

    Flyers

    Dining Services/Kent Websites

    Chalking

    Kent’s broadcasting opportunities

    Twitter

    Facebook

    Buses


    Sample poster

    Sample Poster


    The next steps

    The Next Steps

    Make the final decision regarding the cart’s location so health codes could be obtained to ensure we follow all necessary guidelines

    Notify buildings about the project idea and discuss health codes and possible locations within the buildings themselves

    Get the equipment needed to allow the cart to accept the meal plan as a form of payment (portable FlashCardswiper)


    The next steps1

    The Next Steps

    Begin advertising and creating a definite menu based on food items available at the time

    Hire employees to work the cart and train them so the project could begin as soon as possible

    Keep in close contact with Rich Roldan to ensure we adhere to the main goals of Kent State Dining Services and make sure students are satisfied with the end results of the project


    The gold team would like to thank

    The Gold Team would like to thank…

    The Provost, Dr. Robert Frank

    Dr. Timothy Chandler

    Eboni Pringle

    Rich Roldan

    John Goehler

    Valerie Samuels

    Tia Protopapa

    NJ Akbar

    Rebecca

    The PLA Mentors


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