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You call it ice cream , we call it a lifestyle !

You call it ice cream , we call it a lifestyle !. By: Vedant Jain and Mel Alfonso. Vision and Mission. Vision: To sell good quality ice cream at a fair price to meet the customer’s demand . Mission Statement :

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You call it ice cream , we call it a lifestyle !

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  1. You call iticecream, we call it a lifestyle! By: Vedant Jain and Mel Alfonso

  2. Vision and Mission Vision: To sell good qualityicecreamat a fairpriceto meet the customer’sdemand. Mission Statement: Provide a large variety of fairpricedicecream to the customer.

  3. What makes up ourCompany’sStrategy: Manufacturing Transport Location Marketing Colours and Decoration (themes) Pricing and Menu HumanResources

  4. Manufacturing • 5factoryunits • Vanilla • Chocolate • Fruits/Nuts • Specialty • Toppings

  5. Manufacturing All ingredients are thouroughlycheckedbeforebeingused Stored in freezers in stores Factories are locatednearby shops to minimise expenditure on transport and freezing

  6. Transport • 8 transport vans, 4 times/week • Deliver from factory to shop • Number of vans will increase with business • More branches, selling to restaurants, etc…

  7. Location • Miami, FL, USA • 2 big stores • Near a school, City Center • 2 small stores • Mall, Beach • 4 seasonalicecream trucks • Residential areas

  8. General Marketing • Target Teens • Sell the store as a hang-out place • ie, Free wi-fi • Gift cards • Coupons • Donation jar • Proceeds to local charities

  9. Marketing Tactics • Free IceCream to students • Low-fat ice-cream • IceCreamEatingCompetitions • Buy 4 ounces, get 1 free! • Holiday themedicecreams and offers • ie, peppermint icecream • Vans playcatchy tunes • Customer Loyalty Program • Secret menu

  10. Colour & Theme Colours: Theme: Blue - Ski Chalet White Green Brown

  11. Pricing and Menu Pay per oz (icecream and toppings) Variety of low fat options Summer Menu and Winter Menu (listed in order of priority)

  12. Decoration Wood Leather furniture Bar type counter Slanted roof Fireplace Employees wear Swiss costumes Windows have pictures of mountains

  13. HumanResources 50 people per factory: 40 labourers, 10 executive 5 people in the big stores 3 people in the small stores 2 people per van

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