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tjit services-healthcare industry-social media

We are an innovative and continually learning Sales and Marketing company specializing in Lead Generation-Telemarketing, Digital Marketing, Web Design and Social Media Marketing.

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tjit services-healthcare industry-social media

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  1. Social Media Marketing For Healthcare www.tjitservices.com

  2. About TJIT TJIT Services is a unique sales, marketing and services organization offering Customized Strategic and Tactical Sales Solutions to Organizations. We can help you increase your outreach in existing and new markets, get new clients & increase your revenue, all at a substantially reduced costs. We are committed to work towards achieving your sales and marketing goals. We at TJIT, have a dedicated Digital Marketing and Design team to help boosting your business in Digital world. We have a tremendous record in Market reach through Social Media Marketing. www.tjitservices.com

  3. Why Social Media Marketing..? The main reason is a huge number of people are not only becoming active online but are also looking for solutions to their problems online. This being the case, healthcare industry cannot or in fact should not neglect digital marketing. It is safe to assume that digital marketing combined with healthcare has a pool of opportunities in it. Digital marketing includes mobile marketing, content marketing, search engine marketing, social media marketing, and more. Since digital marketing is an inexpensive as well as an effective way of marketing when compared to traditional methods, healthcare industry cannot miss out on digital marketing. www.tjitservices.com

  4. How Digital Marketing Affects Healthcare Industry..? Social Engine Marketing: Businesses that employ search engine marketing along with search engine optimization and ad campaigns gain higher visibility than those who don’t. Social Media Marketing: People are active on social media and social media is equivalent to ‘word of mouth’ marketing. This type of marketing plays a huge role in the healthcare sector. If many people around you, recommend an XYZ doctor, you are more likely to consult that doctor. www.tjitservices.com

  5. Some insights by Think with Google’s “The Digital Journey to Wellness: Hospital Selection” • Search engines are used by 77% of the patients before booking appointments. • Search drives nearly 3 times as many visitors to hospital sites as compared to the number of visitors from other affiliate/referral sites. • 44% of patients schedule an appointment who research hospitals on a mobile device. • The decision process is empowered by digital content. Before booking an appointment – • 77% of patients use search. • 26% used reviews generated by consumers. • 50% used health information sites. • 54% of the patients used health insurance company sites. • 83% used hospital sites. www.tjitservices.com

  6. Keys to a Strong Healthcare Digital Marketing Strategy - 1 An Easy-to-Navigate Website Your website serves as the welcome mat to your organization. It typically is the first impression your company will make and plays a strong role in a patient’s decision to choose your facility or go elsewhere, so you want the user experience to be as easy as possible. Chances are if someone is on your website, they are looking for answers for themselves or a loved one and want to find what they’re looking for quickly so they can take action. Patients already are looking online for health information, so make sure your website is patient-focused and easy to use An Informational Blog Your blog goes hand-in-hand with a strong, user-friendly website. With 1 percent of all Google searches related to medical symptoms, and 3.5 billion Google searches, that’s 35 million online medical searches every day. Take advantage of all those searches with rich blog content that provides information on health conditions, answers to questions, quick tips and advice they can get without going to the doctor. Be sure to plan your editorial calendar around health months or other timely topics relevant to your organization. www.tjitservices.com

  7. Keys to a Strong Healthcare Digital Marketing Strategy - 2 Resourceful Emails t’s true that patients go searching for information, but email is a way to be a step ahead. What if the information was in their inbox before they had to even look for it? By sending out an email newsletter at least once a month, you’ll continue to educate patients by providing them with fresh content they can apply to their own health. The key is to provide your email database with a variety of information to best capture your audience’s interest. Use email personalization and segmentation based on a recipient’s interests and needs so they’re receiving information relevant to them. Send out a video, a current blog post or provide industry news that will give readers information on various topics. Be sure to plan these ahead of time so they are timely according to what’s going on at your organization or in the health industry. Videos That Educate and Inspire Audiences increasingly are leaning more toward visual content. According to Wordstream, one-third of online activity is spent watching video. If you can get your physicians on camera speaking about their area of expertise, it inevitably will add to their credibility and capture an audience that is out there looking for the expertise your physicians have. www.tjitservices.com

  8. Keys to a Strong Healthcare Digital Marketing Strategy - 3 Strong SEO Attributes You can have the best-looking, most informative website, blog posts, emails and videos, but what good are they if they’re not being found? Through the process of search engine optimization (SEO), you can increase the quality and quantity of organic traffic by emphasising your content on specific keywords your patients actually would use in their searches. If you’re a hospital with several service lines, you’ll want to do some keyword research with a tool like SEMrush or the HubSpot keyword tool to determine the best-ranking keywords to use on each page. Engaging Social Media Strategy If your healthcare organization isn’t on social media, you’re missing a huge opportunity to connect with your audience. Social media is an excellent promotional tool when used right. In fact, 60 percent of social media users are most likely to trust social media posts and activity by doctors over any other group, according to Infographics Archive. So plan your posts wisely—make sure they are written ahead of time and offer a variety of content on your page. A social media presence expands your reach to patients. www.tjitservices.com

  9. Social Media Platforms As per the data of Social Media trends In India, The Major platforms for SMO: Facebook Twitter Google+ LinkedIn YouTube Blogs Sponsored Ads Instagram www.tjitservices.com

  10. Activities On Facebook Content Development Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page(Website) Joining Relevant Groups & Pages Starting Discussions Sharing Links (Blogs, Articles , News , Updates) Create Facebook “Like” button & Badge, to place it in the blogs Run Contests, Promotional Campaigns, Polls.. Video Sharing via YouTube Photo Sharing via Page / Flickr App / Similar Apps Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Promote Blog / Feed Paid Advertisement Campaigns www.tjitservices.com

  11. Benefits of Facebook Paid Marketing • Budget-friendly Advertising Programs • Powerful Targeting Parameters • Customizable Ads • User Feedback • Networked Promotion • Target Most Relevant Audience www.tjitservices.com

  12. Twitter Activities • Customize Business Profile • Create Tweets Related to our products and Deals • Following Peoples related to our business and products • Send Promotional Message to new Followers • Re tweets and Favorites to increase user engagement www.tjitservices.com

  13. Activities on Google+ • Customize Business Profile/Page • Add New connections to increase the Google+ circle • Join relevant communities • Increase user engagement by interacting with the followers • Create new community www.tjitservices.com

  14. Activities On YouTube • Customize Business Channel • Upload videos related to products and Deals • Optimize videos for the best keywords related to Business • Promote videos on social media channels • Connect other profiles with YouTube www.tjitservices.com

  15. Activities On LinkedIn • Create Business Profile/Page • Post Updates related to Business • Increase the number of Professional Connections • Join Groups related to Respective Business industry • Connect Business page with other platforms • Submit post related tohealthcare services www.tjitservices.com

  16. Our Approach • Research & Analysis of competitor activities. • Design & Copy of creative's. • Sharing content for posting with client, for approvals. • Campaign Management • Responding to comments • Campaign Monitoring • Campaign Tweaking • Media Budget Management • Weekly Reporting • Create Brand Awareness & Recall www.tjitservices.com

  17. Source Of Lead Generation • Online Paid Media Ads • Google AdWords / PPC • Facebook Campaigns • LinkedIn Campaigns • E-mail Campaigns • SMS Marketing • Search Ads • Display Ads www.tjitservices.com

  18. You can Reach Us @ • Email :- tusharpj@tjitservices.com gaurav@tjitservices.com • Phone: +91-8217330895 +91-8796901000 www.tjitservices.com

  19. www.tjitservices.com

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