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Healthcare & Social Media

Healthcare & Social Media . Kristan Binczewski @ kbinczewski #UWSMC . Healthcare is Social . In May of 2011, the PEW Research Center released information from a national telephone survey on how Americans use the Internet for healthcare. Key Findings 74% of all adults use the internet

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Healthcare & Social Media

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  1. Healthcare & Social Media Kristan Binczewski @kbinczewski #UWSMC

  2. Healthcare is Social • In May of 2011, the PEW Research Center released information from a national telephone survey on how Americans use the Internet for healthcare. • Key Findings • 74% of all adults use the internet • 59% of all adults have looked online for information about variety of health topics, including specific diseases and treatments • 13% have gone online to find others who have the same health concerns as theirs. • 62% of all Internet users and 46% of all adults use social network sites.

  3. Healthcare is Social cont.… • 23% of social network site users have followed their friends’ personal health experiences or updates on the site. • 15% of social network site users have received health information on social networking sites. • 11% of social network site users have posted comments, queries, or information about health or medical matters. • 9% of social network site users have started or joined a health-related group on a social networking site.

  4. How are Hospitals Using Social Media?

  5. Healthcare Organizations?

  6. What are the Risks?

  7. Healthcare & Twitter

  8. Healthcare Twitter Chats • There are currently 54 healthcare chats on twitter • Most Popular • 1. #BCSM-Breast Cancer Social Media • 2. #hcsmeu-Healthcare Social Media Europe • 3. #HITsm- Health IT Social Media • 4. #hcsmca-Healthcare Social Media Canada • 5. #s4pm- Society for Participatory Medicine • 6. #mhsm- Mental Health and Social Media • 7. #BrainTumorThursday- • 8. #hcsm- Healthcare Social Media • 9. #MedEd- Medical Education • 10. #hcsmanz- Healthcare Social Media Australia & New Zealand

  9. Healthcare Hashtags • There are 1,088 Healthcare Hashtags • Most Popular • #salu20 • #BTSM • #POTF • #hcsmin • #phealth • #SegPac • #healthdisparities • #socialQI • #mccfi • #hcr

  10. Example of Twitter Chat Topics • #hcsm Sunday April 29th, 2012 • Topics: • An app a day keeps the doctor away – so what is the ROI for those who create health care apps? • Health literacy is a challenge – and so is digital literacy. As we encourage HCSM, how can we improve literacy (and understanding of privacy and sharing of health info)? • Can SM help increase understanding and ‘compliance’ of discharge instructions (or other HCP orders)? How?

  11. Want to Participate in a Twitter Chat?

  12. Can’t make it to the chat? • www.symplur.com keeps transcripts of most the twitter chats. • Many Moderators also run tweet chat websites • #hcsm- http://healthsocmed.com/ • #bcsm- http://www.bcsm.info/ • #mhsm- http://mentalhealthsocialmedia.wordpress.com

  13. Sources • http://www.powerdms.com/resources/compliance-management-blog/12-01-16/Social_Media_in_Healthcare_Infographic.aspx • http://healthysocialmedia.wordpress.com/ • http://healthsocmed.com/ • http://www.symplur.com/

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