WimLive: streaming that makes economic sense

1. WimLive: streaming that makes economic sense

2. : a video service platform • WimTV (http://wim.tv/) offers services to video professionals, currently: • Split Content payment (WimPay) • Video on demand (WimVod) • Live streaming (WimLive) • Marketplace (WimTrade) • More services are being developed • This presentationconcerns WimLive WimLive: Streaming that makes economic sense

3. WimLive is about live video streaming • The WimLive streaming service supports monetisation of live events • Up to 3 parties may operate • WimTV • Event Organiser (EO) • Event Reseller (ER) • With support of three cases major cases • “Free” event distributed by EO • “Pay” event distributed by EO • “Pay” event promoted & distributed by ER on behalf of EO WimLive: Streaming that makes economic sense

4. The WimLive service model 4. End user pays WimTV End User On demand Live Live WimTV Payment Services Repeater Producer In situ Production Off-line 3. Cameraman shoots event Content, Streaming & Pay server 5. WimTV splits payment as per agreement $$ $$ WimLive: Streaming that makes economic sense • Event Organiser • holds rights to event 2. Event Reseller offers Events to end users

5. How it works1 – Event Organiser • Registers as Web TV in WimTV • Lists the Event Resellers (ER) he does business with • Sets up an event • Selects ER to handle event promotion and distribution • Agrees price of event ticket and revenue sharing rates with ER WimLive: Streaming that makes economic sense

6. How it works 2 – Event Reseller • Registers as Web TVs in WimTV • Lists the EOs he does business with • Enters data in his event programming table • Name of event • Event Organiser • Event’s date, starting time and duration • EO/ER revenue sharing rates • URL of event stream • Updates event programming table WimLive: Streaming that makes economic sense

7. Some event data • Name of event • Event Organiser • Date, starting time and duration of event • EO/ER revenue sharing rates • URL of event stream WimLive: Streaming that makes economic sense

8. How it works: 3 – WimTV - Event Organiser - EventReseller • WimTV • Generates embed code • EO and/or ER • Post embed code on their web sites for interested users to access event WimLive: Streaming that makes economic sense

9. How it works 4 – End User & WimTV • End User • Visits EO’s or ER’s web sites • Clicks on event link • Pays at PayPal page • WimTV • Uses WimTV SplitPayment App • Receives amount paid by End User • Accredits • Agreed % of amount to WimTV PayPal account • Remaining amount to ER and EO according to agreed revenue sharing % WimLive: Streaming that makes economic sense

10. How it works 5 – WimTV & streamer • End User requests event stream • WimTV streamer asks WimTV whether EU has paid • WimTV streamer streams/does not stream as per WimTV response • NB: • When EO=ER walkthrough is simplified • When event is free End User needs not pay • WimTV guarantees that only those who pay can watch WimLive: Streaming that makes economic sense

11. : easy, immediate and trasparent payments With PayPal Adaptive API Automatic payment split to relevant parties Direct payments between WimTV users Event Organiser E.g.: WimLabs splits End User’s Payment between EO and ER WimLabs End User Event Reseller WimLive: Streaming that makes economic sense

12. devices • PCs with Linux, Mac, Windows • For free content • Payment and subscriptions (content may be encrypted ) • Smart TVs • For free content • For pay per view and subscriptioncontent Smart phones and tablets iOS and Android for non-protected content WimLive: Streaming that makes economic sense

13. Contacts WimLabs Srl c/o I3P C.so Castelfidardo 30/A I-10129 Torino Italy info@wimlabs.com +39 011 935 04 61 +39 338 105 97 02 www.wimlabs.com WimLive: Streaming that makes economic sense