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CRJS 4466 PROGRAM & POLICY EVALUATION Qualitative Methods in Evaluation. 1. Test on Wednesday 2. Evaluation Project – Questions?. 4. Qualitative Methods – strengths Carol Weiss (1998) – the coming of age of qualitative methods note the Campbell versus Cronbach controversy here

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CRJS 4466

PROGRAM & POLICY EVALUATION

Qualitative Methods in Evaluation

1. Test on Wednesday

2. Evaluation Project – Questions?


  • 4. Qualitative Methods – strengths

  • Carol Weiss (1998) – the coming of age of qualitative methods

  • note the Campbell versus Cronbach controversy here

  • qualitative methods are an important technique for under-

  • standing the ‘context’ of success or failure of programs

  • qualitative methods most commonly used in process evaluation

  • or the ‘how’ and ‘why’ of a program and its workings

  • also common in formative evaluations

  • ability to represent subtleties and complexities of program

  • functioning and dynamics


  • 4. Qualitative Methods - strengths

  • many evaluators like the interpersonal nature of qualitative

  • methodologies

  • qualitative approaches are often ‘action oriented’

  • a choice of ‘depth’ over ‘breadth’



  • 4. Qualitative Methods – Single System (SS) Evaluations

  • evaluating an intervention with a single client system, usually

  • quantitatively during the course of treatment

  • limited or questionable usefulness of qualitative methodology

  • qualitative methods and SS designs best matched at

  • community or system level, where emphasis is on

  • understanding the context (policy space) rather than on a

  • single program/intervention


  • 4. Qualitative Methods – Focused Qualitative Evaluation (FQE)

  • reflects the immediacy of much evaluation – not time for

  • extended research, ethnomethodological development – instead,

  • ‘the best answer you can give me, under the circumstances’

  • use of FG and rapid ethnographic assessment


  • 4. Qualitative Methods – Mixed Methods (FQE)

  • ‘triangulation’, combining both quantitative and qualitative

  • methods

  • ‘temporal sequencing’ and qualitative subsamples

  • benefit of both breadth and depth



  • 5. Qualitative Methods – Research Design (FQE)

  • units of analysis and comparative designs

  • gaining access, key informants, and sponsorship

  • reciprocity, payback and feedback – and the methodological,

  • ethical concerns here (‘false hope’)

  • sampling considerations

    • deviant case sampling (outliers) /typical case sampling

    • maximum variation sampling

    • snowball sampling

    • purposive sampling

    • convenience sampling

    • random sampling


  • 5. Qualitative Methods – Research Design (FQE)

  • data collection strategies

    • on-site observation

    • participant observation

    • reflexivity

    • use of interview guide

    • use of focus groups

    • cross-validation among interviewers

    • use of documents

  • when to stop data collection – the issue of saturation


    • 5. Qualitative Methods – Data Management and Analysis (FQE)

    • use of qualitative data analysis programs: Ethnograph, AskSam

    • QSR (Nudist)

    • coding data

    • emic (indigenous) and etic (researcher-created) coding

    • quality control mechanisms

    • reporting – issues related to qualitative methodologies


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