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What Are Next Gen Insights

Next Gen is often used to describe the latest line of products or tech that hit our shelves. But underlying any trend is a generation of people who want to buy these products. So rather than focusing on the product, we focused on the consumer. So who is the next generation of consumers, and why do they matter?<br><br>

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What Are Next Gen Insights

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  1. 020 3195 5250 hello@thisisselfhood.com What Are Next Gen Insights? Next Gen is often used to describe the latest line of products or tech that hit our shelves. But underlying any trend is a generation of people who want to buy these products. So rather than focusing on the product, we focused on the consumer. So who is the next generation of consumers, and why do they matter?

  2. 020 3195 5250 hello@thisisselfhood.com What's a Next-Gen Insight? Generation Z or Gen Z (born 1996- 2010) has become the latest focus for marketers and businesses alike. They make up approximately 12 million shoppers in the UK alone. Yet despite their age, they have an astronomical buying power of $143 billion. And this power comes not only from their own earnings but through their influence on the generations above them. According to Barkley's research, they have influenced generational spending by as much as $127.5 billion. They're trend setters. As such, insights into Gen Z trends are worth their weight in gold. 

  3. 020 3195 5250 hello@thisisselfhood.com • What Drives Gen Z Trends? • A survey by Deloitte has shown Gen Zs to be very much driven by societal change. They're interested in issues such as: • Environmentalism  • Racial and Gender equality • Well-being  • They're not afraid to publicly voice these concerns. However, only 15% of Gen Z's believe significant brands take climate seriously. Moreover, an eCommerce survey found that 68% of Gen Z's won't buy from unethical businesses. 

  4. 020 3195 5250 hello@thisisselfhood.com Tips and Takeaways Taking Next Gen insights from statistics to action can be difficult. But, with Selfhood, we are driven to make global Next Gen insights accessible to businesses. Our research comes directly from the source. With unfiltered Gen Z trends and opinions from more than 6000 voices, we aim to help you direct your efforts into tangible results. To find out more, visit Selfhood today.

  5. 020 3195 5250 hello@thisisselfhood.com Contact Us • Address:- Soho Works, 2, Television Centre, 101 Wood Lane, London, UK - W12 7FR Landline number:- 020 3195 5250Email id:- hello@thisisselfhood.comWebsite:- https://www.thisisselfhood.com/

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