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AKSARBEN CINEMA

AKSARBEN CINEMA. By: Erin Koehler. MARKETING CHALLENGE. My marketing challenge was to make Aksarben Cinema the #1 movie theatre in Omaha. To make others aware of the live and streamed events that we show almost every week

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AKSARBEN CINEMA

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  1. AKSARBEN CINEMA By: Erin Koehler

  2. MARKETING CHALLENGE • My marketing challenge was to make Aksarben Cinema the #1 movie theatre in Omaha. • To make others aware of the live and streamed events that we show almost every week • To make sure that our future consumers know we are around the same price as other, older theatres but have more to offer.

  3. SELLING PROPOSTIONS • We have different types of food for our customers – fried green beans, flat bread pizza and hotdog sliders. • Fully stocked bar • Higher backs on the seats for a more private movie experience. • A new facility for the consumers to use. • All Dolby Digital projectors and surround-sound.

  4. SWOT • Strength – being a well rounded movie theatre with a fully stocked bar and live and streamed shows as well as movies. • Weakness – being brand new…making others choose us over their original movie theatre. • Opportunities – to create new loyalties with customers and other businesses. • Threat – not being able to get customers to switch over to our theatre.

  5. TARGET AUDIENCE • Males 18-35 from the Omaha area • Mostly from the University of Nebraska – Omaha and the area around campus • Love to go out and watch sports. • Those who mostly watch ESPN, the Daily Show, and Conan.

  6. SMART OBJECTIVE #1 • Specific— Aksarben Cinema want to be more than just a movie theatre: hosting live and televised shows, unlike The Rave. • Measureable— This can be measure by the different types of show we showcase and the ticket sales for those shows. • Achievable— Our goal is to sell out every live or televised show that we promote. • Reach— We want to double our ticket sales from previous shows that we’ve already showcased. • Tied to a Deadline— We want to reach these goal by December 2011

  7. SMART OBJECTIVE #2 • Specific— Aksarben Cinema wants to bring more people into the theatre with ourlarge variety of concessions. • Measurable— This can be measured by sales. • Achievable— Our goal is to have a 50% increase in sales for our “non-traditional” concessions items • Reach— We want to have a 20% increase in sales for our “non-traditional” concessions items. • Tied to a Deadline— Before December 2011

  8. TIGGER EVENTS • Showing the away games of UNO’s hockey and basketball teams. • This builds a relationship with our target and helps us bring in new people. • This should also make a better relationship with UNO.

  9. STRATIGIC PARTNERSHIP • Jones’ Bros. Cupcakes • Close in location • Good relationship between owners. • Both love getting involved in the community • Both have items to trade to help promote each other

  10. FORMAL SPOKESPERSON • Warren Buffet – his very inspirational success and being from Omaha gives him a lot of credibility in the Omaha community.

  11. INFORMAL SPOKESPERSON • A great spokesperson with charisma could be Larry, The Cable Guy. A native from Lincoln, NE Larry is a person with a lot of charisma and loves Nebraska. Aksarben is becoming known for showing more than just movies: showing the Super Bowl and the Big Ten Games, along with live performances, Larry performing would be a step up in the realm of entertainment. Larry is a very energetic and funny Nebraskan who I think would be great at representing Aksarben Cinema.

  12. BUMPERSTICKER MESSAGES • Aksarben Cinema has a fully stocked bar, party room and non-traditional snacks, making it a cinema that everyone can enjoy. –Love • Aksarben Cinema is the newest cinema in Omaha, and provides movies, live broadcasts, and live performances every month. –Reason

  13. A NEW LOOK • Current logo • New logo

  14. SPECIFIC REPORTER • Bob Fischbach- movie/theatre reporter for the Omaha World Herald • He has been working for the Herald since 1980

  15. ENGAGE FACEBOOK FANS • Content is Success – we can update our show time and promotions for our fans. • Fans Only – we will give away free coupons or have contests for our fans. • Comments Spur Conversations – asking our fans to talk about the movies that they have seen recently or what they want to see will draw them into a conversation.

  16. FOUR MEDIA BUYS • 25 30-sceond ads on KQCH-FM. It’s a modern/hip-hop/rap station and Omaha’s #1 radio station. • Facebook- we have a lot of fans so far and it allows us to update show times and promotions whenever we need to. • Twitter – we want to increase our followers • Moving Billboard – had good success while we were opening in December.

  17. GANTT CHART

  18. BUDGETING STRATAGY • Competition – because we want to make sure that we are at the same level as our competitors.

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