The language of advertising
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THE LANGUAGE OF ADVERTISING. What ’s the company/ p roduct ?. Life is now Connecting people Absolut magic . You can Invent. What are the characteristics of a slogan? Make a list Page 3 adslogans- what are your top 5? Why ?. Speculating. It could be ……………… ..

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Presentation Transcript

What s the company p roduct
What’s the company/ product?

  • Life isnow

  • Connecting people

  • Absolutmagic.

  • You can

  • Invent


  • What are the characteristicsof a slogan?

  • Make a list

  • Page 3 adslogans-what are your top 5?

  • Why?


Speculating
Speculating

  • Itcouldbe………………..

  • Itmightbe………………

  • Maybeit’s………………

  • A possibilityis………….

  • Itlookslike…………….

  • Itseemstobe…………


  • Thinkabouthowthisadvertworks

  • Prepareyourtheory and sayhoweffectiveitis


Concepts
Concepts

  • What are differentconceptsbehind advertising?


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