the language of advertising
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THE LANGUAGE OF ADVERTISING. What ’s the company/ p roduct ?. Life is now Connecting people Absolut magic . You can Invent. What are the characteristics of a slogan? Make a list Page 3 adslogans- what are your top 5? Why ?. Speculating. It could be ……………… ..

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Presentation Transcript
what s the company p roduct
What’s the company/ product?
  • Life isnow
  • Connecting people
  • Absolutmagic.
  • You can
  • Invent
slide3

What are the characteristicsof a slogan?

  • Make a list
  • Page 3 adslogans-what are your top 5?
  • Why?
speculating
Speculating
  • Itcouldbe………………..
  • Itmightbe………………
  • Maybeit’s………………
  • A possibilityis………….
  • Itlookslike…………….
  • Itseemstobe…………
slide6

Thinkabouthowthisadvertworks

  • Prepareyourtheory and sayhoweffectiveitis
concepts
Concepts
  • What are differentconceptsbehind advertising?
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