Web sites ii
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Initiative: Web Sites II. Author: Rohit Mathur. Magic #. Creative Time Estimate: Due 4/5/07. Date: 5/28/06 rev. 0.0. Code Freeze: 4/25/07. Project Manager : Jay Suarez. Internal Launch Date: NA. External Launch Date: 16.6 - 5/8/07. Web Sites II.

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Web sites ii

Initiative: Web Sites II

Author: Rohit Mathur

Magic #

Creative Time Estimate: Due 4/5/07

Date: 5/28/06 rev. 0.0

Code Freeze: 4/25/07

Project Manager: Jay Suarez

Internal Launch Date: NA

External Launch Date: 16.6 - 5/8/07

Web Sites II

  • Path:\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Products_and_Services\Auto-Gen_Sites\Phase_2\Requiements_Documents\Websites_Phase2_Wireframes.ppt

  • Team: Jeff Suarez; Elise Rhoads; Catherine Bassett; Jonathan Habeski; Marco Lara; Kishore Narra; Jason Rowe; Jennifer Hood; Gavin House; Kirk Doggett; Rohit Mathur

  • Purpose:

  • Identify new pages and interaction flow for new product option - Web Sites

  • Description:

  • Screen shots showing areas to consider. Page descriptions are listed with each page.

  • Creative Issues:

  • TBD

  • Graphics

  •  Any new assets will be provided marketing or Dave Ball

  • Copy

  • Specific page changes pages will require new copy from Marketing

Continued…

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 1


New page list

New Page List

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 2


Contents

Contents

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 3


Purpose and benefits

Howard the Hurried

Patricia the Perfectionist

Lee the Loyal Customer

Nancy the Nervous

Purpose and Benefits

  • Purpose:

  • New Web Site rollout.

  • Benefits:

  • Web Sites leverages matching technology.

  • Expand VistaPrint market into promotional apparel

  • New Acquisition product

  • Risks:

  • Web Sites which requires all-new inventory and production process.

  • Web Sites may not resonate with our established personas

  • Target Customers:

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 4


Web site interaction flow template

Web Site Interaction Flow (template)

Home page

(p 6)

Returning Home

Page

(p 8)

Web Site

Product page

(p 28)

Quote Calculator

FastPath

Sign-in

(p xx)

Quote

Calculator - 1

(p 16)

Large Preview

Popup

(p 36, 38, 40)

Web Site

Gallery page

(P 34, 42)

Quote

Calculator - 2

(p 18)

Quote

Calculator - 2

(p 18)

Other pages

Quote

Calculator - 3

(p 20)

Quote

Calculator - 3

(p 20)

Specials Page

(p 10)

Preview

Popup

(p 36)

Studio

(p 48, 50)

Logo Gallery

(p 26)

Signed

In?

No

Sign-In

PDF Proof

(p 60)

Yes

Has Gold Package / First

time customer need a

web site

Has a current web site

and need another

web site

Has a current web sitewhich got cancelled &need another web site

Update to

Gold

Package?

Yes

Web

Address

Confirmation

Billing

PackageOptions

No

Please update

To Gold Package

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VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 5


Home page

Home Page

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 6


Home page1

Customer Goals:

See the link for Web Site

Business Goals:

Show Web Site link under main heading.

Home Page

  • User Experience Description

    • Customers who want Web sites can easily find them on the Home page

  • Functional Requirements

  • Web Site links to product pages

11/10

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 7


Returning customer home page

Customer Goals:

Learn about the website section

Added in their account

Learn how to configure or edit it

Business Goals:

Show Website details in the customers account

Returning Customer Home Page

  • User Experience Description

    • First-time visitors can see the design website in the “My Portfolio” as well as a link to configure the website in “My Account” section.

  • Functional Requirements

  • On Clicking the “Configure” or Edit link user can customize the site in Dashboard section.

  • Next Steps:

  • Creative:

  • Melissa - consult with Molecular on taxonomy

  • Dave - mockup final page

11/10

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 8


Specials page

Specials Page

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 9


Specials page1

Customer Goals:

Learns about custom web site

Business Goals:

Show Web Site features available for the customers

Specials Page

  • User Experience Description

    • Customers can see the option for web site on the same product page.

  • Functional Requirements

  • Next Steps:

  • Need designs and final creative

    • Graphics – Kirk & Web Team

    • Copy – Joanne Vignos

11/10

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 10


Web site product page v1

Customer Goals:

Learn Pricing

Learn what’s included

Learn process for creation

Learn what’s available

Business Goals:

Merchandise Websites

Show Samples

Web Site Product page-V1

  • User Experience Description

    • Customers can see the pricing details, the website packages being offered and the various website samples on the same product page.

  • Functional Requirements

  • Choose a design template and start how to customize the same

  • Simplify pricing table

  • Simplify packages offered

    • Requests:

      • Change About Websites page to just have FAQ

      • Remove top section and samples from FAQ

      • Need details for the packages table (Basic, Silver, Gold)

11/10

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 11


Web site product page v2

Web Site Product Page-V2

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 12


Web site product page v21

Customer Goals:

Learn Pricing

Learn what’s included

Learn process for creation

Learn what’s available

Business Goals:

Merchandise Websites

Show Samples

Web Site Product page-V2

  • User Experience Description

    • Customers can see the pricing details, the website packages being offered and the various website samples on the same product page.

  • Functional Requirements

  • Choose a design template and start how to customize the same

  • Simplify pricing table

  • Simplify packages offered

    • Requests:

      • Change About Websites page to just have FAQ

      • Remove top section and samples from FAQ

      • Need details for the packages table (Basic, Silver, Gold)

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 13


Free gallery

Free Gallery

FPO

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 14


Free gallery1

Customer Goals:

Browse designs by Styles available

Select the best design

Search Design by Keywords

Business Goals:

Show various styles available

Free Gallery

  • User Experience Description

    • Customer can see available categories and choose desired design.

  • Functional Requirements

  • As existing for Galleries

  • Web Sites Info and Pricing link will take back to product page

  • Next Steps:

  • Need the anticipated content categories

  • Determine taxonomy of content category links – Marketing and Content

11/10

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 15


Gallery

Gallery

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 16


Gallery1

Customer Goals:

Browse designs by industry

Select the best design

Search Design by Keywords

Business Goals:

Show various samples available

Gallery

  • User Experience Description

    • Customer can see available categories and choose desired design.

  • Functional Requirements

  • As existing for Galleries

  • Web Sites Info and Pricing link will take back to product page

  • Next Steps:

  • Need the anticipated content categories

  • Determine taxonomy of content category links – Marketing and Content

11/10

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 17


Bc logo tool 1

Customer Goals:

xxx

Business Goals:

xxx

BC Logo Tool 1

  • User Experience Description

    • Customer can see available categories and choose desired design.

  • Functional Requirements

  • As existing for Galleries

  • Use hierarchical category list for Large Foil

  • If customer is in Signature Foil Gallery, and selects a design, take them through the upload file path (page 54).

  • Include cross-links to Small Foil and Date Foil

    • links point to gallery pages

  • Next Steps:

  • Need the anticipated content categories

  • Determine taxonomy of content category links – Marketing and Content

11/10

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 18


Website pricing 3

Customer Goals:

See details for the package.See total price

See what’s included in package

See total price to pay

Business Goals:

Provide accurate price for package

Website Pricing – 3

  • User Experience Description

    • Customer can view the basic package details from the given table

  • Functional Requirements

11/1

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 19


Website pricing 4

Website Pricing – 4

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 20


Website pricing 41

Customer Goals:

See details for the package.See total price

See what’s included in package

See total price to pay

Business Goals:

Provide accurate price for package

Website Pricing – 4

  • User Experience Description

    • Customer can view the basic package details from the given table

  • Functional Requirements

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 21


Mpso matching

Matching

Accessories

Back Side

MPSO - Matching

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 22


Mpso matching1

Customer Goals:

As existing

Business Goals:

As existing

MPSO – Matching

  • User Experience Description

    • As existing for Select Options

  • Functional Requirements

  • As existing

  • MCR Tickets

  • # xxxxx

  • JIRA Tickets

  • # xxxxx

    • Next steps

2/13

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 23


Mpso accessories

Matching

Accessories

Back Side

MPSO - Accessories

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 24


Mpso accessories1

Customer Goals:

As existing

Business Goals:

As existing

MPSO – Accessories

  • User Experience Description

    • As existing for Select Options

  • Functional Requirements

  • As existing

  • MCR Tickets

  • # xxxxx

  • JIRA Tickets

  • # xxxxx

    • Next steps

2/13

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 25


Web sites ii

Cart

Free Custom

Web Sites

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 26


Web sites ii

Customer Goals:

Ensure order accuracy

Understand pricing

Business Goals:

Show accurate options and pricing

Cart

  • User Experience Description

    • Customers can clearly see Free custom web site, and pricing for their order which is FREE.

  • Functional Requirements

  • As shown

  • Customer can change quantities for each size

  • Customer can zero-out a size to delete web site

    • If zero is chosen, a popup alert will appear asking “Are you sure?”

    • Deleting a size zeros the associated pricing, but row is not deleted until customer clicks ‘next’

    • No zero quantity items are meant to show on the Billing page

  • Next Steps:

2/13

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 27


Billing review page

Customer Goals:

xxx

Business Goals:

xxx

Billing - Review Page

  • User Experience Description

    • Same as existing

  • Functional Requirements

    • Same as existing

    • Show T-Shirt cart display here

  • Next Steps:

2/13

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 28


Billing complete order

Billing – Complete Order

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 29


Billing complete order1

Customer Goals:

xxx

Business Goals:

xxx

Billing – Complete Order

  • User Experience Description

    • Same as existing

  • Functional Requirements

    • Same as existing

  • Next Steps:

2/13

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 30


Post sell

Customer Goals:

xxxx

Business Goals:

xxxxx

Post-Sell

  • User Experience Description

    • As existing for Post-Sell / Confirmation Page.

  • Functional Requirements

  • As existing for Post-Sell page

  • Additional Quantity of 4 x 8s will be added as a rule type

  • JIRA -26071

  • All other offers in post sell will still apply

xxx

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 31


Web sites ii

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 32


Express order interaction flow t shirts

Express Order Interaction FlowT-Shirts

Acquisition

Retention

Acquisition

Email

Retention

Email

“Your T-Shirt”

Page

(p 102)

T-Shirt Gallery

Page

(p 36, 38, 40, 42)

Sign-in

page

Need

To Edit?

Yes

Edit T-Shirt

page

“Your T-Shirt”

page

T-Shirt

Gallery Page

No

Need

To Edit?

Yes

Edit T-Shirt

page

Sign-in

Create Account

No

Anything

in Cart?

Anything

in Cart?

Yes

Select Options

Yes

Select

Options

No

No

Select

Options

Cart

Select

Options

Cart

Cross-Sell

page

Cross-Sell

page

Shipping

Shipping

Billing

Billing

Confirmation

Confirmation

FastPath Documentation is here:

\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc

2/14

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 33


Sign in retention

Sign-inRetention

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 34


Sign in description retention

Customer Goals:

As existing

Business Goals:

As existing

Sign-in DescriptionRetention

  • User Experience Description

    • As existing for FastPath

  • Functional Requirements

  • FastPath Documentation is here:

  • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc

  • Copy

  • Next Steps:

2/14

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 35


Your t shirt retention landing page

Your T-ShirtRetention Landing page

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 36


Your t shirt retention landing page1

Customer Goals:

As existing

Business Goals:

As existing

Your T-ShirtRetention Landing page

  • User Experience Description

    • As existing for FastPath

  • Functional Requirements

  • FastPath Documentation is here:

  • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc

  • Copy

  • Next Steps:

2/14

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 37


Edit popup retention landing page

Edit PopupRetention Landing page

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 38


Edit popup retention landing page1

Customer Goals:

As existing

Business Goals:

As existing

Edit PopupRetention Landing page

  • User Experience Description

    • As existing for FastPath

  • Functional Requirements

  • FastPath Documentation is here:

  • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc

  • Copy

  • Next Steps:

2/14

VistaPrint – <project>

DRAFT IN PROGRESS – 25 April, 2006 –Page 39


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