Finding Business Information for Commerce 3MC3

1. Finding Business Information for Commerce 3MC3 Ines Perkovic Business Liaison Librarian Innis Library March 2010

2. The Big Questions • I know how to find marketing information for Canada, but how do I get it for Hamilton or Burlington? • Competitors lists • Articles • Consumer & Demograhic Info • Economic and Industry Data

3. Your Challenges • Hard to find information for low levels of geography • Many of the establishments you’re working with are small and private (no obligation to report sales, etc.) • Statistics Canada and other agencies obligated to maintain confidentiality

4. Canadian Business Databases (CBD):Best source for finding local competitors • Over 1.5 million Canadian companies! • Includes private & public companies • Provides sales and employee size(in ranges) • Allows you to get down to the postal code level. • Lets you search by company name, location, sales, AmericanSICorNAICS and more. • Current yearonly. • Available on and off-campus. NOTE: Access is limited to 3 simultaneous users

5. Canadian Business Database: Custom Search Online tutorial available New Select search criteria & create form

6. Finding all the beauty salons in Hamilton using the NAICS code Key in your industry code(s) NOTE: American and Canadian NAICS codes are comparable up to 5 digits. Can be variation at 6 or more digits. CBD uses American NAICS. Selectprovince & city

7. Result: 377 beauty salons in Hamilton

8. Entries include address, contact, employee size & sales ranges, credit rating, lines of business

9. Hamilton Business DirectoryContainsover18,800 profiles http://www.ylm.ca/hamiltoncity/ Use Advanced Search to locate companies by name, address, NAICS code, employees and more.

10. News DatabasesBest source for articles on local business & industry Factiva and/or LexisNexis • include local papers like the Hamilton Spectator, Guelph Mercury, Ottawa Citizen, Toronto Star and Windsor Star, plus national papers like the Globe & Mail and the National Post Actualite Francophone Plus • includes French language newspapers, plus a few English language papers from Ontario such as the Barrie Examiner, Brantford Expositor, Niagara Falls Review, Sarnia Observer, St. Catharines Standard, Sudbury Star and more.

11. Factiva: Finding articles on a company or industry. Example: Stoney Creek Furniture Select full-text search

12. Result: Several articles, many of which are from the Hamilton Spectator 150 articles that mention SCF Click on headline to view full-text of article

13. CARD (Canadian Advertising Rates & Data)Best source for identifying local media sources Entries include advertising rates/costs and some circulation figures Search e.g.,Brampton Results can be refined by category, by type & more … CARD Online – 1 user at a timeCARD in Print – INNIS Reference

14. Canadian Consumer, Demographic, Economic & Industry DataSome of theBest Library Sources & Web Sites • Conference Board of Canada e-Library • Global Market Information Database • MarketResearch.com Academic • Reference Books • Industry Canada • Statistics Canada • Public web site • E-STAT / CANSIM • Canadian Business Patterns (DLI)

15. Conference Board of Canada e-Library> Browse by Topic • Economic outlook reports for Canada, provinces and 27 cities including Hamilton & Toronto. • Reports cover Canadian industriessuch as accommodation, air transportation, construction, electrical equipment, food manufacturing, food services, machinery manufacturing, professional services, textiles & apparel, etc. • Indexes of consumer and business confidence

16. Global Market Information Database: Reports on industries & lifestyles in Canada

17. MarketResearch.com Academic Sample Reports Prices are for info only Contains lengthy and detailed market research reports on specialized/niche industries. Coverage is primarily U.S.

18. FPmarkets: Canadian Demographics 2010 Contains current demographic datafor almost all markets across Canada. Has information at the city level. Previous editions available at Mills. INNIS Reference HC 111. S96 2010 Best Customers - Demographics of Consumer Demand, 3rd ed. Identifies who the best and biggest customersare for hundreds of individual products and services U.S. focus INNIS Reference HC 79 .C6 R87 2005 Reference Books

19. Number of businesses in Canada Distribution of firms in Canada by growth rate Employment generation & revenue performance across the growth distribution Industry Canadahttp://www.ic.gc.ca Sample SourcesDirect links included on course research guide

20. Statistics Canada > The Dailyhttp://www.statcan.gc.ca Newsletter profiles NEW statistical releases. Articles contain analysis, numbers & additional sources. Search or Browse TheDaily Coverage: 1995 to current

21. Statistics Canada > Specialized Search Tools > Summary Tables Statistics by subject – overview of trends and brief articles Browse or search for statistics Statistical tables also available bymetropolitan areas

22. Sample summary table: Metropolitan Area - Hamilton

23. Statistics Canada > Specialized Search Tools > Community Profiles2006 Census Data Available for Some Characteristics Change data display here

24. Statistics Canada > Census > Census Tract Profiles (Neighbourhoods) Submit postal code http://www12.statcan.ca/census-recensement/2006/dp-pd/prof/92-597/index.cfm?Lang=E

25. Basic Census Data for Tract 45 which includes postal code L8S 4M4 Change data display here Relevant Census Map here

26. Maps of Census Tract 45 Variety of census tract maps available. Map size can be adjusted. Other census maps available at Stats Canada.

27. 2006 Census Data by FSA available at public Statistics Canada site (see course guide for link)Previous years available via Library Data Service in Mills. Forward Sortation Areas for Hamilton. See Canada Post for other maps.

28. Census Data for FSA L8S in Hamilton

29. E-STAT: CANSIM & Census data Use E-STAT via the Library Web Site to get socio-economic data for FREE. Browse for data by topic here Search for data here Site includes current & historical statistics

30. E-STAT: CANSIM table 080-0019Retail commodity sales, by retail trade sector Select a table & choose items from the menus

31. Result: Create a table, bar graph, etc.Food & Beverage Store Sales

32. Canadian Business PatternsTracks Canadian Business Population • Indicates number of companies in an industry(NAICS) by geography (city, province, etc.) over time • Years available: • 1988 - 2009 @ Mills Library Data Service (1st floor) • 1991 – 2007 @ Innis Library via Programs menu NOTE: Each year must be searched separately • Employee size range also provided Statistics Canada DLI Product In Library Use Only

33. Canadian Business Patterns: Sample Data

34. Other Potentially Useful Sources City Hall web sites Social agency web sites Industry or Trade association web sites (e.g., Retail Council of Canada) Previous Commerce 3MC3 reports on reserve at Innis Library

35. McMaster Library Home Page http://library.mcmaster.ca Research menu • Subject & Course Guides • Course Guides tab > Commerce • Commerce 3MC3 – Applied Marketing Management • Class Presentation & Course Research Guide

36. Course Research Guide for 3MC3:http://library.mcmaster.ca/guides/commerce-3mc3 Page also includes links to Library Presentation Slides & Citation Guide for Business.

37. Innis Library Service Desk Hours: Mon.-Thurs.: 8:30am to 11pm Friday: 8:30am to 6pm Sat. : 10:30am to 6pm Sun.: 12:30pm to 8pm Phone: (905) 525-9140, ext. 22081 e-Mail:library@mcmaster.ca IM / Live Chat: http://library.mcmaster.ca/justask/