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Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships. McGraw-Hill/Irwin Introduction to Business. © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter Nine.

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Information technology and e commerce managing information knowledge and business relationships l.jpg

Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

McGraw-Hill/Irwin

Introduction to Business

© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.

Chapter Nine


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

  • Distinguish between data, information, and knowledge and identify the characteristics of useful information.

  • Explain the relationship between IT, competitive advantage, and profitability.

  • Discuss five major IT applications used by companies today to build competitive advantage.

  • Differentiate B2B commerce and B2C Commerce

  • Identify the major hardware and software components of IT and E-Commerce and describe how they have evolved over time.


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Information Technology

  • Computer and communications hardware and software combined with

  • The skills of the designers, managers, users

  • Applied to acquire, define, input, arrange, organize, manipulate, store and transmit

  • Facts, data and information

  • To create business knowledge and promote organizational learning


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing Information / IT

  • Businesses have overwhelming amount of data and information about customers, competitors, and their own operations

  • Thus, must manage information and IT

  • The ability to manage this input can mean the difference between success and failure

  • A secondary value chain function because all of a firm’s business activities are linked to IT


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

  • Characteristics of useful information are

    • Complete

    • Relevant

    • Timely

    • Accurate

    • Reliable


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

IT builds a competitive advantage

  • superior productivity

    • more data about business activities

  • superior quality

    • monitor processes better

  • superior innovation

    • faster product cycle times

  • superior responsiveness to customers

    • more detail about customers


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

IT Systems Applications

  • Transaction Processing (TP)

    • capture data about basic day-to-day business transactions

  • Knowledge Management (KM)

    • take information and knowledge from the TP system and make it more relevant to managers

  • Enterprise resource planning (ERP)

    • multi-module software that links all functional activities

  • Artificial intelligence (AI)

    • designed to imitate human behavior and provide computer-based assistance / advice in performing certain business activities


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

  • TPs capture transaction data

    • accounting, purchasing, inventory, production, sales

    • from routine day-to-day activities

  • ERPs improve profitability by

    • speeding up product development, improving sales revenues

    • driving down operating costs while maintaining quality

    • improving customer satisfaction using customer relationship management (CRM) systems


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

IT Systems Applications

  • According to Pareto's Rule if managers possess 20 percent of the necessary information, they can develop 80 percent of the knowledge they need to improve efficiency and effectiveness

  • Data communication networks, both public and private, carry streams of digital data

  • The largest public communications network, the Internet, is a gigantic network of networks linking millions of computers offering information on business around the world

  • The Net is the most important e‑mail system in the world


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Internet

  • The World Wide Web is a system with universally accepted standards for storing, formatting, retrieving, and displaying information

  • WWW provides common language that enables users around the world to “surf” the Net using a common format

  • HTTP and HTML


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Intranets

  • Intranets are private networks that any company can develop to extend Net technology internally - transmitting information throughout the firm

  • Intranets are accessible only to employees, with access to outsiders prevented by hardware and software security systems called firewalls


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

The Networked Organization

  • Information networks are leading to leaner organizations

  • Fewer employees and simpler organizational structures

  • Because networked firms can maintain electronic, rather than human, information linkages among employees and customers


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

The Networked Organization

  • Operations are more flexible

    • electronic networks allow businesses to offer greater product variety and faster delivery cycles.

    • intranets and the Internet allow greater collaboration among internal units and with outside firms

  • Geographic distance between workplace and office is more common

    • electronic linkages are replacing the need for physical proximity between the company and its workstations

  • Improved management processes

    • managers have rapid access to more information about the current status of company activities

    • easier access to electronic tools for planning and decision-making


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

B2B or B2C?

  • E-commerce systems are either business to business (B2B) or business to customer (B2C)

  • In B2B the value chains are linked and allows them to reduce operating costs and improve product quality

  • The main elements of an information system include hardware, software, data, and people


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Hardware Components of E-Commerce

  • Legacy systems

  • PCs, PDAs

  • Servers / clients

  • Internet

    • PCs, servers, routers, fiber optic cable, telephone lines, wireless / broadband technology

  • WWW

    • Content of Internet – web sites, web pages (HTML), web servers, web hosts


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Software Components of E-Commerce

  • PC

    • operating system, applications

  • Computer security software

    • firewalls

    • virus protection

  • Mobile computing software

    • browsers

    • e-mail


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing IT: Control

  • Control is important

    • ensure that the system operates correctly

    • that data and information are transmitted through secure channels to people who really need them

    • aided by the use of electronic security measures, such as firewalls, that bar entry to the system by unauthorized outsiders


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing IT: People

  • People are also part of the information system - IT knowledge workers include

    • systems analysts who design the systems

    • programmers who write software instructions telling computer what to do

    • system users


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Chapter 9Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

Managing Information

  • Never before has IT become so important that people become computer literate and develop the skills that will allow them to benefit from continuing advances in IT

  • Evaluate the role of the Louisville Slugger video and relate to IT, E-Commerce and business relationships


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