Product, Services, and Branding Strategy PowerPoint PPT Presentation


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7 - 2. Road Map: Previewing the Concepts. Define product and the major classifications of products and services.Describe the roles of product and service branding, packaging, labeling, and product support services.Explain the decisions companies make when developing product lines and mixes.Identi - PowerPoint PPT Presentation

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Product, Services, and Branding Strategy

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