Product and Services  Strategy

Product and Services Strategy PowerPoint PPT Presentation


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What is a Product?. A Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or a need.Includes:Physical ObjectsServicesPersonsPlacesOrganizationsIdeasCombinations of the above. What is a Service?. A Service is a for

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Product and Services Strategy

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1. Chapter 8 Product and Services Strategy

2. What is a Product? A Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or a need. Includes: Physical Objects Services Persons Places Organizations Ideas Combinations of the above

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