Gijón, May 21 st 2010 Professor Stratos Papadimitriou PROPS Coordinator

1. Shipping in the common European maritime space Promotion of Short Sea Shipping & Intermodality Gijón, May 21st 2010 Professor Stratos Papadimitriou PROPS Coordinator http://ww.props-sss.eu/

2. PROPS has five central objectives… Innovative to the Short Sea Shipping sector networking approach PROPS introduces a Business networking approach to promote SSS Services

3. …broken down to 6 Work Packages WP1: Short Sea Shipping Assessment WP6: SSS Strategic Marketing & Promotional Campaign WP2: Strategic Supports for SSS Services & Intermodality WP5: Workshops, Pilot Operation, Evaluation, Development Plan WP3: Tactical Supports for SSS Services & Intermodality WP4: Enhanced SPC Supports for the Promotion of SSS & Intermodality

4. Work done until now: Assessment of SSS Promotional Activities Establish recommendations and key parameters leading to practical actions for SSS promotion, policy recommendation for the EC, and providing a baseline for further work in PROPS Objective

5. Stakeholder’s Attitude towards SSS • PROPS carried out in-depth 1-1 interview based survey of stakeholders’ requirements: • Shippers, • Freight forwarders, • Ports, • Ship operators & • Hauliers • Areas include: Baltic Sea (Finland – Germany), Atlantic (Ireland – Portugal), East Med (Italy, Greece) & Black Sea (Bulgaria) • Expectations of short sea shipping service providers and existing / potential users are quite high as are the perceived challenges for SSS development Too many separate electronic systems (“technology islands”) to manage information flows; improvements in ICT technologies are still expected

6. Issues related to promotion of SSS (1/2) • Mode selection is based on Reliability, Cost, Frequency, Safety, Transit time • SSS is generally well perceived, but in multimodal set-ups, transhipments issues affect the perceived low reliability, long lead time and higher costs • Frequency must be improved, but time still favours road • SSS offer economic sustainability, environmental friendliness and social responsibility • Strength of SSS is its intermodal feature, thus a D2D focus is necessary Perception of SSS • End - customers tend to accept environmental friendliness “as long as it is free” or for marketing reasons • In comparing external costs of transport modes, new SSS infrastructure (ports/terminals) must be thoroughly assessed • SSS can contribute to CO2 emissions reduction, but SSS-Road comparisons require specific corridor analysis, incl. vessel capacity, efficiencies of vessel and truck engines, load factor, and average speed • Actions regarding internalization of environmental costs in all transport modes should be taken Environmental Issue

7. Issues related to promotion of SSS (2/2) • SSS is not used because it seems complicated, and lacks clear information and publicity • Relevant bottlenecks for SSS promotion: customs procedures; lack on one-stop shopping; intermodal education and training; unknown value of SSS in a D2D context; port/terminal congestions and opening hours; strikes. • Main problem regarding bureaucracy are customs procedures (currently remedied with the “European Maritime Transport Space without Barriers”) Barriers to SSS • SPCs are appropriate and qualified entities for SSS promotion, but the ESN should be further developed and strengthened • Promotion initiatives should target simultaneously SSS cost-advantages and also awareness raising (promotion and branding). • Awareness raising must improve the understanding of SSS’ strengths, potential, and contribution to European transport and maritime industry • Concepts like Sea Motorways should not be treated separately • Promotion target should not be restricted to potential users, but to all stakeholders Awareness raising All actors have to work together to improve confidence and reliability of SSS

8. Initial Knowledge Base Prototype http://ww.props-sss.eu/ http://www.props-sss.eu/propsknowledge/

9. Maininformation page

10. ESN PROPS Collaboration • The system will be based on the Google Web Toolkit (GWT) and be shaped to: • Show unit costs and door-to-door delivery times from a given origin to a given destination • Generate comparative analysis of a unit cost to its alternatives • Allow the users to vary some of the inputs (sensitivity analysis) PROPS implements a business centric approach to promoting SSS v/v other modal choices

11. The initial simulator provides all essential info to practitioners Database Elements • (I)mport or (E)xport • Port of Departure • Port of Arrival • Liner Agent • Shipping Line • Transit Time • Frequency • Remarks: Cargo Type • Remarks: Transhipment • Contact • Tel nrs. The Database includes both Operational Information as well as Customer Relationship Management Data PROPS simulator aspires to become the central SSS Info Repository

12. PROPS has also systemized SPC Strengths into clearly described Processes PROPS introduces a systemic approach to promoting SSS services

13. Stakeholder workshops Stakeholder Workshops provide a solid platform for dialogue and feedback between PROPS and SSS stakeholders Concluded Workshops • London, February 2009 • Riga, June 2009 Next PROPS Workshops • Varna, October 2009 • Bremen, February 2010 • Turku, June 2010 • Lisbon, February 2011 • Pireaus, June 2011 • Key Findings • Shippers need to develop new business alliances and deliver better door-to-door services if they are to challenge the dominance of the road haulage industry in Europe • Moving freight via ‘short sea shipping’ routes is too slow and inflexible in most cases when compared to road haulage • Short-sea shippers are also hindered by bureaucratic hurdles (particularly at ports); the wide adoption of a single European Maritime Space will help • Short sea shipping must find new ways to minimise complicated traditional logistical challenges • Policy solutions and market solutions have to be jointly developed to meet this challenge PROPS workshops attracted over 60 delegates, including multinational companies, policy experts and academics, the European Commission, shippers and trade associations

14. PROPS‘ Main Promotional Actions and Goals • Europe-wide Dissemination & Promotional Campaign • Complementing and extending the ongoing work of Short-sea Promotion Centres (SPCs) • Involve a large business and public audience across Europe

15. Cooperation with SPCs • PROPS Partners • Active cooperation from and support to ESN Network Non - Exhaustive

16. Thank You for Your Attention Contact Details: Stratos Papadimitriou Coordinator Promotional Platform of Short Sea Shipping - “ PROPS” University of Piraeus Tel: +30-210-4142556 Email: stratos@unipi.gr