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Search for Answers : the views of the British public

www.lansons.com. Search for Answers : the views of the British public. Opinium Research 3,215 adults 21 October – 5 November 2008 3,013 adults 30 April – 7 May 2009. Tony Langham Chief Executive, Lansons Communications. Big news, but fading. Following global financial crisis or UK recession.

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Search for Answers : the views of the British public

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  1. www.lansons.com Search for Answers : the views of the British public Opinium Research 3,215 adults 21 October – 5 November 20083,013 adults 30 April – 7 May 2009 Tony LanghamChief Executive, Lansons Communications

  2. Big news, but fading Following global financial crisis or UK recession Blame?Banks 40%, Brown 18%, World 9%

  3. Getting personal: Financial crisis most noticed aspects Base: All mentioning economic crisis

  4. Recession is hitting home 40% know finance(down from 47%) 45%finances got worse 11%improved(from 15%) 61%following money news(from 69%) UK consumers

  5. Most affected? 21% making cutbacks(inc. 4% in immediate difficulty) Only 26% of those near retirement on course(from 32%)

  6. Information

  7. Rise of the internet Source: 52% (+8%) Most trusted: 17% (+1%) Source: 52% (+8%) Most trusted: 17% (+1%) 21% get advice/information on personal finance from blogs Base: All

  8. How should companies communicate? Base: All

  9. How should we behave?

  10. Brand matters } 56%

  11. Looking forward

  12. In eight words Guidance Scrutiny Targeting Brands Television Believe Lobby Internet

  13. 2010: the year ahead? World Cup Brave new world Return of confidence Return of manufacturing Sustainability Faith Recession hangover Fun and colour Britishness Election

  14. Sunday Times 100 Best Small Companies to Work For March 2005, 2006 & 2007 Best Workplaces, Top 50 UK Employers. 2005, 2006, 2007, 2008 & 2009

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