Welcome. Make a list of all the images/objects used in your music magazine. For each one, write a brief summary of what it represents or signifies. . Section A Question 1(b).
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For this question you choose either your AS or A2 coursework to discuss.
- denotation and connotation
This is a theory we are all familiar with and looks at how the audience will interpret meaning from a particular media text. However, this interpretation is often influenced by society and the audience member’s own experience of the world.
The denotation is an object placed within media texts, eg a poppy. It is then up to the audience to draw on their own cultural, social and historical knowledge to interpret its connotations.
For example: is it just a red flower or do we think of war, violence, death, armistice. So the basic idea of denotation and connotation is what we see in a text and then what ideas we think of after or ideas we associate with that image.
WRITE A LIST OF ALL THE OBJECTS IN YOUR VIDEO PRODUCTION THAT HAVE CONNOTATIONS ATTACHED TO THEM.
- the signifier and signified
Basically, this theory bears similarities to connotation and denotation, in that it suggests how there can be two levels of meaning in an object within a media text.
Firstly there’s the signifier—which is what is there in front of us, what we see, the form the sign takes. Then there’s the signified—which is an idea we associate with the signifier, the concept it represents.
THE SIGN OR SYMBOL WE SEE DOES NOT MAKE SENSE WITHOUT THE ACTUAL OBJECT AND THE MEANING IT CREATES.
For example, if in a film the characters are talking about a bank, its up to the audience to determine which bank they mean—a grassy slope or a place to deposit your money?
Choose either ‘denotation and connotation’ OR ‘the signifier and the signified’ and write for 5 minutes about how this applies to either your music video or magazine.