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Website Evaluation

UConn OPIM 5894 Professor Dowding Winter 2012. Website Evaluation. www.maltose.com. Taylor Witt January 30 th , 2012. Agenda. Overview Target Audience Competitive Analysis Expert Analysis Data Collection Data Analysis Recommendations . Overview. Purpose and call to action

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Website Evaluation

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  1. UConn OPIM 5894 Professor Dowding Winter 2012 Website Evaluation www.maltose.com Taylor Witt January 30th, 2012

  2. Agenda • Overview • Target Audience • Competitive Analysis • Expert Analysis • Data Collection • Data Analysis • Recommendations

  3. Overview • Purpose and call to action • Evolving value proposition • Operations model • Impression • User interaction • Evaluation purpose

  4. Target Audience • New and experienced • Appealing features • Measures of success

  5. Target Audience • Demographics Sources: http://etd.auburn.edu/etd/bitstream/handle/10415/1759/Final%20pdf%20thesis.pdf?sequence=1 http://www.fermentersinternational.org/new_shop_info.php http://www.winemakermag.com/advertising/online ($100k)

  6. Competitive Analysis • www.northernbrewer.com

  7. Competitive Analysis • www.midwestsupplies.com

  8. Expert Analysis • Heuristics • Simple, natural language • Fails at minimizing memory load • Lack of consistency • Lacks feedback to users • Clearly marked exits • No help or FAQ provided

  9. Expert Analysis • Checklists

  10. Expert Analysis • Other Observations

  11. Data Collection • Scenarios

  12. Data Analysis • Caveats • Results

  13. Recommendations

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