Going Mobile the In’s and Out’s of an Academic Library Mobile Site

1. Going Mobilethe In’s and Out’s of an Academic Library Mobile Site Ronda Holt, Information Technology Librarian Butler Community College Mary Walker, Electronic Resources Librarian Wichita State University Kansas Library Association Conference, Topeka, KS April 6, 2011

2. Facts • Devices • Mobile Website • Mobile Catalog • Mobile Database • Future of Mobile Agenda

3. “People expect to be able to work, learn, and study whenever and wherever they want to.” (2010 Horizon Report)

4. “Mobile web access is growing faster than desktop internet did…” (Milligan) • Smart phone sales is the fastest-growing segment of the market (Johnson, et al) • 82% of Americans own a cell phone (Smith, A) • 67% of Americans use smartphone to access Internet (Smith, A) A Few Facts - General

5. 66% of college students own a cell phone (Fitzpatrick) • ½ of all undergraduates own a mobile device capable of accessing the internet (Farkas) • Portability(Johnson) • Information & training materials increasingly being accessed(Johnson) A Few Facts – Higher Ed

6. Medical Libraries - First 2000 (Pope,2010) • 2009 ECAR Study - 14.8 respondents would use library services("2010 top ten," 2010) • University of Cambridge Study – Library use with Smartphone (Aldrich, 2010) • 85% Opening hours • 28% Electronic journals • Kent State University – 2009 Focus Groups, Smartphone use • Access to online resources, course materials, and to be able to contact a librarian • Handheld Mobile Devices: Impact and Implications for Library Services (Cummings, Merrill, & Borrelli, 2010) • Specific tasks in mind • Smartphones Give you wings: Pedagogical affordance of mobile Web 2.0 (Cochrane, & Bateman, 2010) A Few Facts - Libraries

7. Blackberry – Introduced 1996 • Personal Digital Assistant • 2002 SmartPhone introduced • iPhone – Introduced 2007 • 2008 APP Store launched with over 200,000 App’s • 4 Generations • Android OS – Introduced 2008 • Open source platform from Google • Android 3.0 upgrade (Honeycomb) • Larger screen, interface and multicore • (Wikipedia, 2010) SmartPhone Devices

8. Mobifyme http://mobify.me/tour/ • First attempt • Join – Basic is free • Capture content on website • Wanted code - Control issue

9. Demo http://www.lib.montana.edu/~jason/files/m/ Montana State University Library

10. iUI: iPhone User Interface Framework • Download iUI file • Enter your Title • Add Header Image – 320 x 40 • Start adding information • HTML code - Notepad Mobile Site Generator v1.1 http://www.hiddenpeanuts.com/msg/

11. Mobile Site Generator v1.1

12. Mobile Site Generator v1.1 Enter your subfields and then select Submit : Copy and paste code to Notepad

13. Marketing approved May 2010 • Design May/June 2010 • Marketing designed logo July 2010 • Launched September 2010 • Marketing advertised on home page • http://bit.ly/bNN8mz Butler Library Web Site

14. Butler Mobile Statistics

15. Keep it Simple • Keep it Informative • Keep Images under 1KB • Keep to one Column • Keep away from html Software, use Notepad Tips and What I Learned 

16. Live July 22, 2010 http://libraries.wichita.edu/mobile Campus announcement, July 27 (36 visits) Viewport Supported by: iPhone, Android, IE Mobile, Opera & webOS http://learnthemobileweb.com/2009/07/mobile-meta-tags/ http://davidcalhoun.com/2010/viewport-metatag WSU Libraries Mobile Website

17. July 22, 2010 – March 2011 WSU Libraries Mobile Website

18. Auto-Graphics - iLib2Go Features: • Unique StackMap feature that provides interactive “stacks” navigation to locate an item’s physical location within the library. • Locate libraries in your area that are iLib2Go enabled. • Log-in to a patron account using a username and password. • Review and update account information. • Search all library resources including topic search based on BISAC categories. • Place and review reserves (holds). • Renew items. In negotiation for next fiscal year 2011-2012 Mobile Catalogs http://libcat.wichita.edu/vwebv/searchBasic?sk=mobile

19. Vendors With Mobile Sites / Apps Mobile Databases

20. Finding Vendors with Apps / Sites • Vendor Newsletters • Listservs • Literature • Blogs • Colleagues • Internet search Mobile Databases

21. Setting Up Mobile Access • Depends on the type of access provided • iPhone, iPad, iPod Touch • Android • website • Depends on vendor • EBSCOhost – special URL • Gale – contact info Mobile Databases

22. Created January 2010 From regular web site to mobile site – March 2010 http://bit.ly/9FIYua Mobile Databases

23. October 12, 2010 – March 2011 Mobile Databases

24. 2015 – five billion people connected via mobile device (Fox, R) • 2020 – internet access primarily through mobile device (Farkas) • More Universities using mobile devices in the classroom (Johnson) Future of Mobile

25. will continue to grow mobile • features added to mobile page as developed • facelift for mobile databases page Future of Mobile - WSU

26. Add iLib2go from Auto-Graphics in fiscal year 2012 • Update Electronic Resources and conduct further research in how academics are using mobile applications • QR Codes &/or Microsoft Tag’s • LibGuide as mobile web page • Augmented Reality?? Future of Mobile - Butler Mobile Web Site

27. “It is incumbent upon libraries and information service providers to continue striving to provide quality services to all its users and the mobile segment of the overall user group will only continue to become more important.” (Cummings, Merrill, & Borrelli, 2010)

28. Bibliography http://bit.ly/cwdPGM Contact Ronda Holt, rholt@butlercc.edu Mary Walker, mary.walker@wichita.edu Thank you!