1 / 7

Foursquare

Foursquare. By: Megan Simpson Christina Davis Karina Munoz. What is Foursquare. Foursquare is a location-based social networking service, mostly used on smart phones.

tao
Download Presentation

Foursquare

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Foursquare By: Megan Simpson Christina Davis Karina Munoz

  2. What is Foursquare • Foursquare is a location-based social networking service, mostly used on smart phones. • The idea is that people "check-in" to venues they're at -which lets users keep track of where their friends are hanging out. • It can be seen as a game where users earn points for their activity and unlock "badges.“ • And if you check-in the most to a venue, you become the "mayor.“

  3. How do you use Foursquare? • You will want to download it on to your smart phone • Create an account and start checking in to your favorite places! • http://www.youtube.com/watch?v=DFXzyJ8mUh4

  4. How are Business Using Foursquare? • As of now there are over 250,000 business using Foursquare but many are just beginning to use it as a marketing tool. • Coffee Klatch is an example of a bussiness who used Foursqaure as a marketing technique. • http://www.youtube.com/watch?v=LWOlfAKIKVM

  5. Marketing Practices • In the foursquare application under the places tab, it will give you deals so you can check out all the great specials nearby you!! • The Scholastic Store If you check in at the store, using foursquare you will receive 20% off!

  6. Other Places using foursquare for discounts • Ann Taylor Loft • The mayor gets 25% off • After a customer checks in 5 times they receive 15% off • Chili’s Grill and Bar • Check in and receive a free Order of chips and salsa!

  7. Pros/ Cons of Foursquare • Pros • Provides consumer engagements with the brand • Promotions and specials • Can be a great form WOM • Cons • Privacy Issue • Fraudulent check-ins • If your friends have to connected to Facebook, you can get spammed with it, like other Facebook games.

More Related