Title : MARKETING MIX. STARTER Product Place Price Promotion What do you think is meant by each of these key words?. NO IDEA I NEED HELP NEVER HEARD OF IT. OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET. GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE.
Title : MARKETING MIX
What do you think is meant by each of these key words?
I NEED HELP
NEVER HEARD OF IT
I CAN DO THIS WITH SUPPORT
SOME GUIDANCE NEEDED
NEARLY AT MY TARGET
VERY CONFIDENTWILL HIT MY TARGET GRADE
To investigate the main elements of the marketing mix.
The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives
The amount the customers pay for the product or service.
What can a business do to decide on a suitable price?
Methods used to improve/differentiate the product and increase sales or target sales more effectively to gain a competitive advantage e.g.
Strategies to make the consumer aware of the existence of a product or service
NOT just advertising!!!
Don’t add all the examples, just pick a few
The means by which products and services get from producer to consumer and where they can be accessed by the consumer
The more places to buy the product and the easier it is made to buy it, the better for the business (and the consumer?)
-Retail outlets e.g. Topman
4 Ps- Marketing Mix
Main Body- Over to You P92